Closing Logos Group / CLG Wiki - Spooky scary TV logos! (NIGHTMARE FACTOR)

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The spergery over TAT Communications continues.
 
I'm trying to find the appeal in sitting there watching a logo effects video like this for ten minutes, but I just can't.


It has eight and a half thousand likes so I must be missing something.
At this point some should just ask why they find it appealing since we won't get an answer just speculating.
 
I'm gonna throw my two cents here, since I kind of get what these people are saying when they say they're scared of something as inconsequential as a closing logo. I think this all boils down to them not being able to let go of a feeling of unfamiliarity and emptiness that they felt as a child when viewing those closing logos, to which their less-developed child brains interpreted as fear.

This is going to be long and :autism: as hell, but bear with me, because I might be onto something here. These people are a fascinating bunch, so I figured I'd try to explain what's going through their heads based on what I experienced as a kid.

In Canada, we have a brand called No Name that sells generic food products at grocery stores. If you're not aware of what a generic brand is, the basic concept is that instead of giving products flashy names, they're labelled with the name of the food item itself. They exist to save people money, since you're paying for the food itself and not a brand.

No Name actually changed their logo about 10 years ago, but when trying to find pictures of the old logos which I always saw in my childhood, I found posts of people saying that the brand felt ominous and even dystopian. Which, honestly, it kind of does. There's something really off about the brand's logo. Take a look:

The leftmost and middle bags show the version of the logo that I grew up with. These made me feel weird as a kid. It felt like it wasn't "for me" and therefore it didn't sit well with me.

Combine that with the lack of anything interesting on the packaging, as well as the use of a "boring" or "formal" serif typeface like Garamond on the packaging that clearly spells out what you're purchasing, and you've got something that feels dystopian as hell.

DG10kaQXYAElQfq.jpg:large


I was unfortunately unable to find more of the older package designs, so forgive me for not providing more images. I'd imagine other Canuck kiwis know what design I'm talking about, though.

The updated design feels a lot more dystopian and empty, oddly enough. However, since I no longer have a dumb child brain, they just make me laugh now from how bland the products look.

Especially with the overuse of a font as inoffensive as Helvetica, which is used in pretty much everything to make it appear more "modern" (to prove a point, Apple used to use Helvetica Neue extensively).

No-Name-Cola.jpg


No-Name-DietSoda-BakingSoda-package-design.jpeg


As an additional design note, products that do feature an image of the product in question are usually seen, to put it simply, "floating in the void", either on the middle of the packaging or held up with a utensil. You'll never see any part of a human featured on the packaging, which almost makes it feel a few steps removed from humanity itself (like an alien made it or something).

DXNNN2KU0AAblhv.jpg


2018-07-21-loblaw-chicken-nuggets-recall-sk-2.jpg;w=630

You look at the way these product packages are designed, and it feels empty. Devoid of all personality and style. It's nothing more than black text and a yellow background, proudly proclaiming that the product is "apple beverage". Hell, check out their website, even.

I have distinct memories of feeling really weirded out by these products as a kid. They felt "off" to me in my little baby child brain. Not knowing how to explain exactly how this logo design made me feel, I attributed it to fear. It felt unfamiliar and almost cold. Kids love colourful wacky shit. This is far from it, so it doesn't really appeal to kids. In my case, it just made me uncomfortable, because it wasn't what I was used to. I wanted something flashy and cool. This wasn't either of those, and it felt unwelcoming to me in my stupid child brain.

So, let's apply this thought process to something like the infamous "S from Hell" they like to sperg about. It's nothing but a yellow background and some shapes moving around. I can see it giving a small child the same feelings I had towards the No Name brand as a kid. It doesn't appeal to kids at all. Pair that with something that's supposed to be comforting (ie. food, movies), and it doesn't sit right with a kid that has no idea how to explain their feelings of discomfort. These people literally cannot get over that feeling, despite being (mostly) grown adults.

This is why you get exceptional individuals creating websites for things like CLG. I really don't think they're still scared of the videos themselves. They're remembering how they felt seeing something so unfamiliar and empty as a child, and still hold onto those feelings because they're likely still mentally children.

Because they're exceptional, they feel the need to document everything, explaining why the website exists in the first place. I think that documenting logos is a really cool thing to do, but creating an entire website section dedicated to document the ones that made them feel uncomfortable as children goes a tad bit beyond something that a person interested in design history would do. It becomes hilarious and a bit sad when you combine that with the insanely strict set of rules that users are expected to abide by.

As one FINAL point to explain exactly what I mean by things being "void-like" or "dystopian", this episode of the Simpsons scared the everloving shit out of me when I was a kid. I had no idea how to interpret, because it was so unfamiliar and weird. So I associated that feeling with fear. I have distinct memories of thinking "how does Homer get back to his family?" after he entered the real world.

Additionally, this scene from Spongebob scared the shit out of a lot of kids, including myself. The idea of being all by yourself in a literal void of nothingness is a really unfamiliar concept to a child, since kids always have people around them, whether it be family, teachers, or friends. Even as an adult, the idea of being that isolated is a bit uncomfortable (humans tend to go insane when put into isolation like that, too). So I'd wager that the weird lonely emptiness of those closing logos evokes the same feeling that kids got watching that episode of Spongebob.

TL;DR Kids tend to be scared of unfamiliar or weird concepts/things. When pairing that feeling of unfamiliarity with something a kid likes and is familiar with (such as movies), they don't really understand how to explain their discomfort, so they attribute it to fear.

TL;DR of the above TL;DR Kids are scared of weird shit.

As a final note, what truly makes this group exceptional though is them creating "fanmade" logos and arguing over logos in general. You tend to see other exceptional groups doing that kind of shit. Definitely an overlap here with those fanon wikis.

Someone in this thread mentioned Ben from The Oddity Archive. He's fairly spergy himself, but unlike the users of the CLG website, he funnels it into creating really cool informational videos about inconsequential shit you might have not even cared to think about before because the topics are literally that inconsequential. There's going to be a historian or "expert" on every topic, even if that person happens to be autistic as hell.

The major difference between someone like Ben and a CLG user is that Ben actually wants to teach you something, especially if you never cared to think about something as specific as TV test cards or Emergency Alert Systems. CLG users just want to argue with each other about something that no one except them gives a shit about. Combine that with an echo chamber designed specifically for them and you've got the perfect sperg storm.
 
I'm gonna throw my two cents here, since I kind of get what these people are saying when they say they're scared of something as inconsequential as a closing logo. I think this all boils down to them not being able to let go of a feeling of unfamiliarity and emptiness that they felt as a child when viewing those closing logos, to which their less-developed child brains interpreted as fear.

This is going to be long and :autism: as hell, but bear with me, because I might be onto something here. These people are a fascinating bunch, so I figured I'd try to explain what's going through their heads based on what I experienced as a kid.

In Canada, we have a brand called No Name that sells generic food products at grocery stores. If you're not aware of what a generic brand is, the basic concept is that instead of giving products flashy names, they're labelled with the name of the food item itself. They exist to save people money, since you're paying for the food itself and not a brand.

No Name actually changed their logo about 10 years ago, but when trying to find pictures of the old logos which I always saw in my childhood, I found posts of people saying that the brand felt ominous and even dystopian. Which, honestly, it kind of does. There's something really off about the brand's logo. Take a look:

The leftmost and middle bags show the version of the logo that I grew up with. These made me feel weird as a kid. It felt like it wasn't "for me" and therefore it didn't sit well with me.

Combine that with the lack of anything interesting on the packaging, as well as the use of a "boring" or "formal" serif typeface like Garamond on the packaging that clearly spells out what you're purchasing, and you've got something that feels dystopian as hell.

DG10kaQXYAElQfq.jpg:large


I was unfortunately unable to find more of the older package designs, so forgive me for not providing more images. I'd imagine other Canuck kiwis know what design I'm talking about, though.

The updated design feels a lot more dystopian and empty, oddly enough. However, since I no longer have a dumb child brain, they just make me laugh now from how bland the products look.

Especially with the overuse of a font as inoffensive as Helvetica, which is used in pretty much everything to make it appear more "modern" (to prove a point, Apple used to use Helvetica Neue extensively).

No-Name-Cola.jpg


No-Name-DietSoda-BakingSoda-package-design.jpeg


As an additional design note, products that do feature an image of the product in question are usually seen, to put it simply, "floating in the void", either on the middle of the packaging or held up with a utensil. You'll never see any part of a human featured on the packaging, which almost makes it feel a few steps removed from humanity itself (like an alien made it or something).

DXNNN2KU0AAblhv.jpg


2018-07-21-loblaw-chicken-nuggets-recall-sk-2.jpg;w=630

You look at the way these product packages are designed, and it feels empty. Devoid of all personality and style. It's nothing more than black text and a yellow background, proudly proclaiming that the product is "apple beverage". Hell, check out their website, even.

I have distinct memories of feeling really weirded out by these products as a kid. They felt "off" to me in my little baby child brain. Not knowing how to explain exactly how this logo design made me feel, I attributed it to fear. It felt unfamiliar and almost cold. Kids love colourful wacky shit. This is far from it, so it doesn't really appeal to kids. In my case, it just made me uncomfortable, because it wasn't what I was used to. I wanted something flashy and cool. This wasn't either of those, and it felt unwelcoming to me in my stupid child brain.

So, let's apply this thought process to something like the infamous "S from Hell" they like to sperg about. It's nothing but a yellow background and some shapes moving around. I can see it giving a small child the same feelings I had towards the No Name brand as a kid. It doesn't appeal to kids at all. Pair that with something that's supposed to be comforting (ie. food, movies), and it doesn't sit right with a kid that has no idea how to explain their feelings of discomfort. These people literally cannot get over that feeling, despite being (mostly) grown adults.

This is why you get exceptional individuals creating websites for things like CLG. I really don't think they're still scared of the videos themselves. They're remembering how they felt seeing something so unfamiliar and empty as a child, and still hold onto those feelings because they're likely still mentally children.

Because they're exceptional, they feel the need to document everything, explaining why the website exists in the first place. I think that documenting logos is a really cool thing to do, but creating an entire website section dedicated to document the ones that made them feel uncomfortable as children goes a tad bit beyond something that a person interested in design history would do. It becomes hilarious and a bit sad when you combine that with the insanely strict set of rules that users are expected to abide by.

As one FINAL point to explain exactly what I mean by things being "void-like" or "dystopian", this episode of the Simpsons scared the everloving shit out of me when I was a kid. I had no idea how to interpret, because it was so unfamiliar and weird. So I associated that feeling with fear. I have distinct memories of thinking "how does Homer get back to his family?" after he entered the real world.

Additionally, this scene from Spongebob scared the shit out of a lot of kids, including myself. The idea of being all by yourself in a literal void of nothingness is a really unfamiliar concept to a child, since kids always have people around them, whether it be family, teachers, or friends. Even as an adult, the idea of being that isolated is a bit uncomfortable (humans tend to go insane when put into isolation like that, too). So I'd wager that the weird lonely emptiness of those closing logos evokes the same feeling that kids got watching that episode of Spongebob.

TL;DR Kids tend to be scared of unfamiliar or weird concepts/things. When pairing that feeling of unfamiliarity with something a kid likes and is familiar with (such as movies), they don't really understand how to explain their discomfort, so they attribute it to fear.

TL;DR of the above TL;DR Kids are scared of weird shit.

As a final note, what truly makes this group exceptional though is them creating "fanmade" logos and arguing over logos in general. You tend to see other exceptional groups doing that kind of shit. Definitely an overlap here with those fanon wikis.

Someone in this thread mentioned Ben from The Oddity Archive. He's fairly spergy himself, but unlike the users of the CLG website, he funnels it into creating really cool informational videos about inconsequential shit you might have not even cared to think about before because the topics are literally that inconsequential. There's going to be a historian or "expert" on every topic, even if that person happens to be autistic as hell.

The major difference between someone like Ben and a CLG user is that Ben actually wants to teach you something, especially if you never cared to think about something as specific as TV test cards or Emergency Alert Systems. CLG users just want to argue with each other about something that no one except them gives a shit about. Combine that with an echo chamber designed specifically for them and you've got the perfect sperg storm.
I understand the generic product packaging perfectly. American supermarkets did the same thing for decades, though we used white with black text.
4428636329_ae3da26391_b.jpg

generic-brands.jpg

generic-beer.jpg

3688757354_80e7b4ee5b_z.jpg

DCKsko2UMAE63t7.jpg

3358039577_cc0f894f7b_b.jpg

Screen+Shot+2014-01-06+at+11.57.34+AM.png
To an adult, I could see how such products would work when budgets were tight as they are, but to a kid, it was very intimidating and conforming to see products that didn't have fancy names, graphics, pictures or anything to make it stand out on the shelves besides a name in bold text. I didn't think of it as scary growing up, though I saw it as inferior to a real brand due to the association.
 
To an adult, I could see how such products would work when budgets were tight as they are, but to a kid, it was very intimidating and conforming to see products that didn't have fancy names, graphics, pictures or anything to make it stand out on the shelves besides a name in bold text. I didn't think of it as scary growing up, though I saw it as inferior to a real brand due to the association.

I'm glad my explanation made sense, you definitely understand what I'm getting at. As an adult, you understand why certain design choices are made. You have the capacity to understand why closing logos are made in such a way. It's such an :autism: thing to bring up and analyze, but it's fascinating to think that there's a group of people on the Internet posting about dreams they had about closing logos that don't actually exist. Not only dreams, but nightmares. Why?

It goes beyond regular fascination. It's almost a lifestyle for them, hence why they're so passionate that they will devolve into heated debates over whether a closing logo really existed or not.

Ironically enough, here in Canada, No Name as well as President's Choice (another generic brand) are actually praised for having some products that are better than the brand name stuff. President's Choice macaroni and cheese is fucking incredible and is, in my opinion, a lot better than Kraft Dinner. I never really had the "inferior" association as a kid because the generic brand food was just as good, if not better sometimes.
 
I dont understand how people can be scared of this shit. the only logo I have ever been creeped out by is valve which is obviously intentional

A lot of them were children when they first saw a lot of these logos, and kids are scared of all kinds of shit that adults would find inane.
 
All, right. Here's my take on this. This post is not about the CLG Wiki. I eventually will give my two cents on that soon. But for now, this is about some problems I've seen with the logo community as a whole. I think we all know that most channels that post "fake" logos, fake logo combos and (some) logo recreations are bad. But here's a problem that I don't think I've ever seen addressed. I'm referring to channels who actually post real logos. I know what you're thinking, "What problem do you have with those channels?". Well I'll tell you what problem I have with these channels. I've noticed that most of (if not all) are really protective over their channels. This also applies to channels who post real VHS openings and old commercial breaks. Here's what I mean:

I've noticed that there's a significant amount of these types of channels who ban commenters from requesting videos. Both due to lack of time and due to the channel owner not wanting to deal with people asking or telling them what to upload.

807840


I've noticed that some of these channels have resorted to blocking commenters just for requesting videos. Which I just think is dumb. Because it just goes to show that some of these channels just can't handle ANY form of criticism whatsoever.
807842


Other channels who post logos have even resorted to disabling comments on their videos. Which is also not just dumb but also unfair to some, because they're essentially cutting themselves off from the community. And again it's also because some of these channels CAN'T take ANY form of criticism.
807850


Now I do get the fact that these channels do have EVERY right to maintain control of their channels and I have no problem with that at all. But what I do have a problem with is that some of these channels do it to a ridiculous extreme. So I ask this: why are some these channels in the logo community so protective over their channels?

NOTE: The usernames of the channels in the screencaps above have been redacted both for privacy reasons and to protect them from getting attacked/witchhunted.
 
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