- Joined
- Oct 17, 2018
The spergery over TAT Communications continues.
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At this point some should just ask why they find it appealing since we won't get an answer just speculating.I'm trying to find the appeal in sitting there watching a logo effects video like this for ten minutes, but I just can't.
It has eight and a half thousand likes so I must be missing something.
At this point some should just ask why they find it appealing since we won't get an answer just speculating.
I have an answer for you:I've asked time and time again but no one ever answers.
Scare factor: nightmare, the multicolored humans will make you shit all over the country
I understand the generic product packaging perfectly. American supermarkets did the same thing for decades, though we used white with black text.I'm gonna throw my two cents here, since I kind of get what these people are saying when they say they're scared of something as inconsequential as a closing logo. I think this all boils down to them not being able to let go of a feeling of unfamiliarity and emptiness that they felt as a child when viewing those closing logos, to which their less-developed child brains interpreted as fear.
This is going to be long and :autism: as hell, but bear with me, because I might be onto something here. These people are a fascinating bunch, so I figured I'd try to explain what's going through their heads based on what I experienced as a kid.
In Canada, we have a brand called No Name that sells generic food products at grocery stores. If you're not aware of what a generic brand is, the basic concept is that instead of giving products flashy names, they're labelled with the name of the food item itself. They exist to save people money, since you're paying for the food itself and not a brand.
No Name actually changed their logo about 10 years ago, but when trying to find pictures of the old logos which I always saw in my childhood, I found posts of people saying that the brand felt ominous and even dystopian. Which, honestly, it kind of does. There's something really off about the brand's logo. Take a look:
The leftmost and middle bags show the version of the logo that I grew up with. These made me feel weird as a kid. It felt like it wasn't "for me" and therefore it didn't sit well with me.
Combine that with the lack of anything interesting on the packaging, as well as the use of a "boring" or "formal" serif typeface like Garamond on the packaging that clearly spells out what you're purchasing, and you've got something that feels dystopian as hell.
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I was unfortunately unable to find more of the older package designs, so forgive me for not providing more images. I'd imagine other Canuck kiwis know what design I'm talking about, though.
The updated design feels a lot more dystopian and empty, oddly enough. However, since I no longer have a dumb child brain, they just make me laugh now from how bland the products look.
Especially with the overuse of a font as inoffensive as Helvetica, which is used in pretty much everything to make it appear more "modern" (to prove a point, Apple used to use Helvetica Neue extensively).
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As an additional design note, products that do feature an image of the product in question are usually seen, to put it simply, "floating in the void", either on the middle of the packaging or held up with a utensil. You'll never see any part of a human featured on the packaging, which almost makes it feel a few steps removed from humanity itself (like an alien made it or something).
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You look at the way these product packages are designed, and it feels empty. Devoid of all personality and style. It's nothing more than black text and a yellow background, proudly proclaiming that the product is "apple beverage". Hell, check out their website, even.
I have distinct memories of feeling really weirded out by these products as a kid. They felt "off" to me in my little baby child brain. Not knowing how to explain exactly how this logo design made me feel, I attributed it to fear. It felt unfamiliar and almost cold. Kids love colourful wacky shit. This is far from it, so it doesn't really appeal to kids. In my case, it just made me uncomfortable, because it wasn't what I was used to. I wanted something flashy and cool. This wasn't either of those, and it felt unwelcoming to me in my stupid child brain.
So, let's apply this thought process to something like the infamous "S from Hell" they like to sperg about. It's nothing but a yellow background and some shapes moving around. I can see it giving a small child the same feelings I had towards the No Name brand as a kid. It doesn't appeal to kids at all. Pair that with something that's supposed to be comforting (ie. food, movies), and it doesn't sit right with a kid that has no idea how to explain their feelings of discomfort. These people literally cannot get over that feeling, despite being (mostly) grown adults.
This is why you get exceptional individuals creating websites for things like CLG. I really don't think they're still scared of the videos themselves. They're remembering how they felt seeing something so unfamiliar and empty as a child, and still hold onto those feelings because they're likely still mentally children.
Because they're exceptional, they feel the need to document everything, explaining why the website exists in the first place. I think that documenting logos is a really cool thing to do, but creating an entire website section dedicated to document the ones that made them feel uncomfortable as children goes a tad bit beyond something that a person interested in design history would do. It becomes hilarious and a bit sad when you combine that with the insanely strict set of rules that users are expected to abide by.
As one FINAL point to explain exactly what I mean by things being "void-like" or "dystopian", this episode of the Simpsons scared the everloving shit out of me when I was a kid. I had no idea how to interpret, because it was so unfamiliar and weird. So I associated that feeling with fear. I have distinct memories of thinking "how does Homer get back to his family?" after he entered the real world.
Additionally, this scene from Spongebob scared the shit out of a lot of kids, including myself. The idea of being all by yourself in a literal void of nothingness is a really unfamiliar concept to a child, since kids always have people around them, whether it be family, teachers, or friends. Even as an adult, the idea of being that isolated is a bit uncomfortable (humans tend to go insane when put into isolation like that, too). So I'd wager that the weird lonely emptiness of those closing logos evokes the same feeling that kids got watching that episode of Spongebob.
TL;DR Kids tend to be scared of unfamiliar or weird concepts/things. When pairing that feeling of unfamiliarity with something a kid likes and is familiar with (such as movies), they don't really understand how to explain their discomfort, so they attribute it to fear.
TL;DR of the above TL;DR Kids are scared of weird shit.
As a final note, what truly makes this group exceptional though is them creating "fanmade" logos and arguing over logos in general. You tend to see other exceptional groups doing that kind of shit. Definitely an overlap here with those fanon wikis.
Someone in this thread mentioned Ben from The Oddity Archive. He's fairly spergy himself, but unlike the users of the CLG website, he funnels it into creating really cool informational videos about inconsequential shit you might have not even cared to think about before because the topics are literally that inconsequential. There's going to be a historian or "expert" on every topic, even if that person happens to be autistic as hell.
The major difference between someone like Ben and a CLG user is that Ben actually wants to teach you something, especially if you never cared to think about something as specific as TV test cards or Emergency Alert Systems. CLG users just want to argue with each other about something that no one except them gives a shit about. Combine that with an echo chamber designed specifically for them and you've got the perfect sperg storm.
To an adult, I could see how such products would work when budgets were tight as they are, but to a kid, it was very intimidating and conforming to see products that didn't have fancy names, graphics, pictures or anything to make it stand out on the shelves besides a name in bold text. I didn't think of it as scary growing up, though I saw it as inferior to a real brand due to the association.
They're scared of a logo FROM A PRESCHOOL BLOCK.Scare factor: nightmare, the multicolored humans will make you shit all over the country
I mean, when you think about it, they look like the Hulk's offsping, and the Hulk can be considered scary...They're scared of a logo FROM A PRESCHOOL BLOCK.
That opening made me fell 'old' the way he had to put things in perspective (and 2006 still feels less old to me).![]()
Why Are People so Obsessed with TV Logos?
We're diving into the world of the Logo community, and see not only the reasons why they like them... but also the reasons they find them scary... 🧙 Witchhun...youtu.be
That opening made me fell 'old' the way he had to put things in perspective (and 2006 still feels less old to me).
I dont understand how people can be scared of this shit. the only logo I have ever been creeped out by is valve which is obviously intentional