According to my ex-First using friends who are quite pissed with RT right now, RT moved a lot of privileges that the First users had to First+, while also jacking the price of First+ up to 120 dollars that you have to pay upfront and all at once, which a lot of them just can't afford.
RT just doesn't have enough content, let alone good content, to warrant that sort of price. Netflix at least has the excuse of having an absolute shit ton of content on it so it's worth the money. They also break up the payment method into monthly increments so it's not such a blow to your wallet. RT, on the other hand, has like four semi-watchable shows of varying quality. Nobody wants to pay $120 just to watch a handful of "meh" shows.
It makes me wonder what's going on to make them hike up their prices so much. Is it the Vic situation? Them hemorrhaging viewers? The fact that they got multiple multi-million dollar actors to do voices for a show that like eight people watched? Them finally trying to pay their animators decent wages? The world may never know.