Scandinavian Airlines "What is truly Scandinavian?" commercial pisses off everybody

Not quite a news article, but something interesting I found. A recent advertisement by Scandinavian Airlines, produced by Swedish advertising agencies &Co and funded by The North Alliance, has decided the best way to incite tourist interest in Scandinavia is to assert nothing about the region is unique nor interesting whatsoever. (Archive link here. disregard i am stupid & gay video is presently on Twitter forget it, just watch it here.) It does this in the usual ways, such as undermining all alleged Scandinavian culture (did you know the danish is not Danish, but Austrian?) and having a silly-looking nigger brag about his alleged 'viking ancestry.'

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The comments section is was densely packed with westerners, not just Scandinavians, who reckon this was a stupid idea.

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The video is a day old, so there's no telling how long all this gold (or the comical like-dislike ratio) will remain visible. If this sort of thing amuses you, I'd have a look now. They deleted everything. Courtesy of @Venom_X you can video a mirror in this very thread.

SAS is a Scandinavian airline that brings travelers to, from an within Scandinavia. We stand by the core message in the commercial, that travel enriches us.
When we travel, we influence our surroundings and we are influenced by others. The experiences we bring back from our travels inspire us as individuals, but also our society.

When analyzing the pattern and volume of reactions we have reason to suspect an online attack and that the campaign has been hijacked. We do not want to risk being a platform for views that we do not share. We have therefore temporarily removed the film from our channels and we are currently evaluating the next step.
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gata said:
What's with woke whiteys and shitting on your own culture? People who shit on their own culture is a dumb cunt.
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It all started with that fucking poem on the Statue of Liberty.

"Give me your tired, your poor,
Your huddled masses yearning to breathe free,
The wretched refuse of your teeming shore.
Send these, the homeless, tempest-tost to me,
I lift my lamp beside the golden door!"

Then everything came tumbling down.
 
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What a vomitous pile of claptrap. It's actually very Swedish though. They do self-congratulatory, deeply earnest smugness like no-one else on earth. While pretending to put themselves down, they in fact are bigging themselves up with this display of knowingness. Look at us, this ad screams, we're UNIQUE in our total lack of pride in own culture and our drooling, sad admiration for everything browner than us. We understand things you lesser culture do not, like, no white culture is unique, you Brexitty hate-bigots. We are SO VERY SWEDISH in our inferiority/superiority complex, ADMIRE US.

I can see exactly who this is made by, and aimed at though - the same kind of trendy-glasses-wearing, comfortably monied Euromongs who produced Greta Howdareyou and her admirers, support open borders, and shit without hesitation on their own country at every possible opportunity. Smug, bloodless creatures, the kind of upper-middle-class white people who get their jimmies rustled when someone deports an African criminal and glue themselves to trains in a fit of exasperation at poor people trying to get to work because they're ust too stupid and uneducated to understand the danger they're in. They feel bad about air travel because emmissions, but they like going on holiday to somewhere brown and maybe a bit edgy to get their woke points in, so they'll be drawn in like flies to SAS with this feel-woke spiel.

Btw, I particularly liked the black man clearly untouched by a drop of white admixture confidently claiming his ancestors were vikings. It's at that point you wonder whether the soulless advertising creepoids who wrote the thing actually believe their own bullshit or put it in there 'to rub the right's noses in it' as they are prone to do.
 
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Venom_X said:
The archive link didn't work for me (even after correcting it, it gives an error saying the vid isn't indexed yet.). So I uploaded it here.
View attachment 1140286
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Wow sweden really is progressive, first travel ad that managed to instill me with an urge to go and commit a hate crime.
 
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LetThemEatCake said:
Btw, I particularly liked the black man clearly untouched by a drop of white admixture confidently claiming his ancestors were vikings. It's at that point you wonder whether the soulless advertising creepoids who wrote the thing actually believe their own bullshit or put it in there 'to rub the right's noses in it' as they are prone to do.
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An interesting reversal from American whites who claim to be "of color" because of the one drop rule.
 
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Info on who is responsible for this abomination:




SAS - What is truly Scandinavian? Nothing (2020) 2:42 (Denmark)
https://adland.tv/adnews/sas-what-truly-scandinavian-nothing-2020-242-denmark (http://archive.vn/wrGsl)

SAS ponders on what is truly Scandinavian? And their answer is: absolutely nothing. ‘Our democracy? Credit goes to Greece. Parental leave? Thank you, Switzerland!’

Now, unlike the failed Christmas ad from Åhléns that gave credit to everyone else for Swedish Christmas traditions for no apparent reason, SAS has a point with their worldwide crediting tour. They want us to remember that meeting other cultures is what made our culture. Which incidentally isn't unique to Scandinavia either, that's just how cultures evolve. At least it's not full of Swedish stereotypes. Though, one detail really bothers me, the ad shows King Charles XII of Sweden at the mention of meatballs, spreading the fake news that he brought this famous culinary delight from Turkey. Richard Tellström, a lecturer at Stockholm University's Institute for Ethnology says this is inaccurate "It's a sort of fake news definitely."

“At SAS, we are proud of our Scandinavian heritage and the role our travellers play in shaping tomorrow’s Scandinavia. We’re already seeing a change in travellers and in ourselves today - we’re more conscious of how and why we travel. When going abroad, most travellers want inspiration. They want something to bring with them home, be it memories or knowledge. And that’s going to move our society forward.

If we weren’t curious about other parts of the world, Scandinavia simply wouldn’t look the way it does today.” says Martin Adonis, Integrated Marketing Manager, SAS.

Copywriter, Mathias Trads of & Co added: “Scandinavia is having a moment. And us Scandis love it when the rest of the world talks about us. In a way, our little region is being put on a pedestal. So, we wanted to dive into how Scandinavia became to be Scandinavian in the first place - and how we can keep it evolving.”

Nobody has to do anything to keep a culture evolving. Cultures simply do. One might have to work harder on keeping a culture alive when it is tossed aside for more modern influences, or slowly rejected by revisionism.

“Every time we go beyond our borders, we add progress. In a way, Scandinavia was brought here, piece by piece.” Says the Art Director behind the campaign, Lea Flodgaard of & Co.

“Experiencing new cultures, ways of living and seeing new parts of the world is always inspiring. We cannot close ourselves off. And sometimes, it feels as if we’re doing just that - as individuals, and also as a region. We wanted to remind Scandinavians of the importance of traveling and giving ourselves and our region new input”

Agency: & Co.

Creative Director: Robert Cerkez

Account Director: Morten Fabricius

Account Manager: Mette Kruse

Head of Brand Activation and Social: Morten Saxnæs

Media Strategist: Rasmus Philip

Art Director: Lea Flodgaard, Katrine Winblad

Copywriter: Mathias Trads, Kristel Krøier, Joachim Juel Ulrich

Agency Producer: Filippa Borg

Graphic Designer: Anders Martin Jensen

Interactive Producer: Palle Aufeldt

Production Company: New Land

Director: Gustav Johansson

Executive Producer: Sara Samsøe

Producer: Adam Holmström

DOP: Jasper Spanning

Focus Puller: Peter Topsøe, Henrik Lyngbo, Stickan Olsson

Editor: Sam Ostrove

Editor Assistant: Martin Zaar

Colourist/Grader: Nicke Johansson

VFX & Online: Kalle Lundberg

VFX Animation: Per Helin

Music Composer: Pierre Riddez

Sound Design: Anton Ahlberg

VO: Elisabeth Garden

Client - SAS
 
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