This is more due to the western market being feminized. Women are the big spenders in the market, and even moreso now when they have the spending power equal to Men. Women say they want Men to be more feminine, but then in the market, their actions betray them.
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Men are told one thing, while Women are fed the content they want. So Men are effectively hamstrung. Which is probably why you hear so often of the incel communities "I did everything right, why don't Women like me?" Because you aren't dominant, aggressive, openly criticize their opinions. But it's virtually impossible for these Men to change these habits, they were likely raised in a all Female household that told them this is the right way to behave.