Remember, 18 months ago the only news headlines UKIP got in the run-up to the European elections was the PR calamity Carl created, where he said he 'wouldn't even rape' a prominent female Labour MP, and then refused to apologize, yelling that she was 'a giant bitch' in the middle of a party event full of press, and while standing right beside the UKIP leader.
It was a total lolcow moment, mainly because he learned the wrong lessons from Farage and Trump. They would have never apologized, sure, but they refuse to apologize because it immunises them to concern trolling by the media class, and would never have unneccesarily attacked an MP like that unless there was guaranteed hay to be made from the fireworks.
Unsurprisingly, he failed to get elected, and went back to his youtube stuff. As you say, doing stuff in the normal world isn't an option, but there's a parallel universe out there where Carl, by virtue of running for a position and getting such a (loathed) high profile, somehow wins a seat and gets great opportunities out of it.
He didn't seem to learn a thing from his public self-immolation, but given his audience, does he really have to? 80% of victory is turning up, and Sargon turns up whether you want him there or not. One day it might pay off, whereas Shoe runs away from commitment,
Again, I'm by no means rooting for him, but with his output, there's at least a chance the Sargon brand could evolve into something professional, maybe a TYT-style network for 50 year old Carl to manage while Zoomer reactionaries become the new face of the platform.
Meanwhile with Shoe, there's really no path of progression, and even if she made at least a video a week the audience she chases doesn't want her opinions, they want an acolyte