If we are going to win in the future, we need to subvert the information molding class. Remember that Google shoulder crying session they had in 2016, where Google declared they wouldn't let this happen again? Trump won because we were fortunate enough to have a burgeoning information sphere on which they did not have a lock. Remember the chans in 2016? They're dead now, not by accident. Everything has been tightened. You ever think about why they ban certain youtubers and twitter users but not others? They can tell who is dangerous to them and who is harmless masturbatory containment. Before this, four years ago, it's not an exaggeration to say Trump was memed into the white house; the hamfisted yet fortunate result of people discovering their voice. The muzzle has been hastily applied since. Without putting real thought into tackling the overt and covert methods used to maintain their control, we can't just spin up another chan and expect it to work. I don't have the answers, but I know, at least for now, we have enough freedom on the internet that it has to be possible to break containment again.
You are correct, the answer is
narrative.
There is an underlying structure to this, it's framing, and it's delivery. A compelling narrative has these key elements: the "
Protagonist", the "
Antagonist", a
virtue, the
anti-virtue, a
struggle, a
why, a
how, a
journey, a
raising of stakes, and a
conclusion.
To create your "
Antagonist" you have to subvert an element of your chosen target's characteristics. Taking things to hyperbole with repetition, almost to the point of pantomime. Remember "Big Red"? Do you think that was just some happenstance incident?
She said some wild shit about straight white men, and less than a decade later your teachers are prescribing Travada to your tranny-fem-son because the local drag queen came to town and frankly it would be bigoted to stop his fem-penis from violating your kid.
To mold yourself as the "
Protagonist" you need to uphold a
virtue, real or manufactured. This
virtue has to be the source of your
struggle, this has to be structured in such a way as it cannot be undermined at cursory glance, it has to by-pass the observers initial instinct of the situation and provide them a meta-narrative of what is happening.
The "
Why" is as simple as
"why should I care" you need to outline the
struggle, if failed will destroy the "
Protagonist" in defense of the
virtue and the
virtue is always good, and the
anti-virtue is always bad.
As the
struggle continues, you manufacture the
raising of stakes, creating a
journey for the audience to participate in, which is where the "
How" comes into view, you generate mini-quests for your audience to take, first they have to be internal, mental, psychological
journeys to which you frame them in that seat "
What if it was YOU, now wouldn't that be bad news?"
The most important part is to game the cycle of the
struggle, The "
Why",
raising of stakes, and the "
How" in order to short-circuit them past any form of conclusion until you have milked them for all they are worth, turn them into the new "
Antagonist" and milk some more.
Conservatives do not do this, because a) it's
scummy, b) they would rather
keep what they have, than
risk gaining something new, c)
reactionary nature
negates proactive approach.
You cannot win with a purely conservative mind-set, there is nothing to be gained in reactive response, in defensive attitudes, and by the time the conservatives fall for good there will be
nothing left to conserve, this is where it becomes
vital to become a
constructive,
proactive bearer of the torch.
Sometimes you need to just build the fucking castle.
