He's a businessman, in real estate. One of the most common tactics in real estate is to very publicly seek to buy a lesser property, to divert attention away from attempting to buy a greater property.
While the description of that is simple, the actual mechanics are not. Fake or exaggerated purchases, investment of resources, strategically leaked memos, obfuscation within the business to avoid corporate espionage. Sometimes going two or three layers deeper into the buy.
This is where a lot of his '4d chess" stuff comes from, a well tuned knowledge of how to distract from his end goals, and a knowledge of how to do things quietly while being as loud as possible.