I've always found this style just so bland and overused. Sure, the vector-esque smooth shapes and limited colour palettes are charming, but all of the actual designs on the people are so fucking similar it's just boring now. It looks like it's all the same one single artist. Not to mention, it just looks ugly at times. I've noticed they tend to enjoy making the humans just overly chunky for some fucking reason, so the anatomy just looks really weird. tiny heads, big chunky arms and legs that look offputting.
This topic got me wondering about it, and I had a google for articles talking about this style and its relevance in the tech industry. One of the first pictures to come up...
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