in 1932, a contractual dispute caused an eventual rift between Curley and Londos; and the New York territory quickly deteriorated without its top drawing card. Pfefer therefore abandoned Curley in favor of Londos’ group in early 1933; but later that November, a peace accord was signed between Curley's East Coast promotion and the
Tom Packs/
Jim Londos alliance that was dominating in the Midwest. The agreement subsequently extended the Trust's influence throughout all of North America, with Curley, Packs, Mondt, Fabiani, Ed White, and
Paul Bowser all agreeing to share the profits evenly. As a result, Jack Pfefer consequently found himself without any allies, as he was stuck on the outside looking in on the industry's powerful new coalition. Ostracized by his fellow wrestling peers, a bitter Pfefer looked to exact revenge, and he therefore arranged an interview with Dan Parker, who was the sports editor for the New York Daily Mirror. Pfefer subsequently took the unprecedented step of revealing most of pro wrestling's secrets and inner workings, freely admitting the sport's “fakery” and theatrics. Although fans had long suspected that pro wrestling was worked, Pfefer had introduced a feeling of cynicism among the mainstream press that they were being used as promotional “chumps” by Curley and his associates; and in a now-famous headline, the November 19, 1934
New York Daily News covered an impending
Jim Londos vs.
Everett Marshall bout by proclaiming, "Londos and Marshall meet at Garden tonight for 26th time. Score - Londos 26, Marshall 0."
As a result of Pfefer's stunning admission, pro wrestling had suddenly become a laughingstock, and sportswriters no longer covered its results since it was no longer deemed to be “legitimate competition.” Furthermore, with the nation immersed in the
Great Depression, pro wrestling gates plummeted in New York; and in October 1934,
Ring Magazine proclaimed the end of “honest-to-goodness wrestling matches.”