No, it's not. Sure it's not definite conclusion because going woke is just a thing most companies do and other things can definitely override it and some business do catter towards woke groups anyway, but woke is clearly something that majority of people aren't fans and it can and does harm businesses. Going broke just takes time and on large companies can take hits and have incentives to hide damage. Look at mainstream comic book industry, the sales are tanking despite superheroes being popular and magna selling extremely well.