I think the hard ultra-woque pivot will actually hurt them, though, at least over time. Banning stuff like "misgendering" or "deadnaming" means that they're being aggressively exclusionary to viewpoints that the vast majority of people hold, which means crippling the growth of their userbase. They've positioned themselves as a wokescold echo chamber with this, which means all the normies will flock to the first decent competitor that crops up. Honestly seems really stupid of them from a business perspective.
Plus this Yaniv shit is getting Streisanded to fuck, and it will blow up in their face PR-wise if the mainstream media ever gets ahold of it.