Hoo boy.
"The Pioneer Woman" is Ree Drummond. Back in the day, she ran a popular blog where she could for her studly man and their offspring and post the recipes for said food. She was among that first group who realized that if you took a zillions pictures of the food, you could insert them in between paragraphs of your folksy story about what was happening on your cattle ranch, and force people to scroll through all of that (and the ads you placed all over the site) to get to the actual recipe, which was nothing particularly special.
Because of her adulation of her man, and her constant refrains of just how heavenly it was living on and running a working cattle ranch, people (and by people, I mean middle aged white women with some overly romanticized ideas about ranch life and cowboys) asked her to tell them how she met her husband. Being the savvy marketer that she is, she did - in a serialized version on the blog, of course. Eventually, those were collected into a book and published as "Black Heels to Tractor Wheels". She made it sound like she and her husband were just good ol' folk who fell in love and built a dream. In reality, she is the daughter of a doctor, she grew up on a golf course in the upper middle class, and her husband is part of a dynasty, worth himself (at that time) a couple hundred million dollars.
Edit: Oh yeah, on her blog, she always referred to her husband Ladd as "The Marlboro Man" - you know, a rugged cowboy, out rustling dogies. She also called him that in the book.
Then FoodTV, looking for their next Semi-Homemade with Sandra Lee signed her, and she's been polluting the airwaves since.
I don't know how long the farms have been around, but if they'd been around at that time, she would have been a terrific inclusion.
That's who she is.
Her "ranch style" stuff is hideous and plays into every single stereotype people have about ranches.
We now return you to your regularly scheduled programming.