Side note, yall are speculating what ethan will "reveal", but yall are reading into it wrong. I think ethan is just saying he will roast the fuck out of ian and thats the humiliation hes talking about
Also, people are saying that Ian has to be trolling with his new video, that he can't be that stupid, or that he's doubling down. I think the real reason is much simpler: he's a creatively bankrupt idiot. Look at his catalog, not a single actually interesting idea.
Bad unboxing? - people send him stuff he just reacts
content cop? - Ian reacts to people who are already hated and are talk of the town
etc.
his "original ideas" are stuff like the pickle video, which are probably conceptualized like this: Ian sees pickle jar in supermarkt, Ian makes video about pickle jars. The keychain video was probably made like this: Ian sees his keychain as he tries to unlock his front door, Ian makes video about keychains. In his mind these are probably genius ideas, probably clouded by autistic hyperfixation.
Using this logic, this is probably how he made the video about concern trolling: ian sees responses to his content cop which mention concern trolling, Ian makes video about concern trolling.
Ian is just not a smart guy. I think he might honestly not even think about if something could be considered hypocritical, it doesn't even cross his mind
the only thing you could say was actually kind of original and high effort where his documentaries (he made like 3?). wonder how those came to be