- Joined
- Dec 3, 2020
The word hypernormalisation was coined by Alexei Yurchak, a professor of anthropology who was born in Leningrad and later went to teach at the University of California, Berkeley. He introduced the word in his book Everything Was Forever, Until It Was No More: The Last Soviet Generation (2006), which describes paradoxes of Soviet life during the 1970s and 1980s. He says that everyone in the Soviet Union knew the system was failing, but no one could imagine an alternative to the status quo, and politicians and citizens alike were resigned to maintaining the pretense of a functioning society. Over time, this delusion became a self-fulfilling prophecy and the fakeness was accepted by everyone as real, an effect that Yurchak termed hypernormalisation.
"Everyone knew the system was failing, but no one could imagine an alternative to the status quo...the fakeness was accepted by everyone as real" does this ring any bells? the economy alone has already been like this for a while, 2008 at the very least, but in the mid 2010's everything went hypernormalized: gender, politics, culture, society, personal rights, privacy, etc...
We all know things are all going to shit, even most normies do, but nobody comes with a solution, at best you get the right pointing it out but their solutions tend to be half-assed, unworkable or is just going back 40-50 years as if some of this stuff didn't exist back then.
There's the documentary of the same name here, tho I find it to be mid and with some mistakes here and there.