Some internet personalities want to have their cake and eat it too, and take it too far. The other shoe always drops because they’re playing a fool’s game. They can’t find a balance between self-censorship in front of advertisers, and who they present themselves to be. When one has a direct way to communicate with their audience, this balance becomes especially important.
Juggling your conduct between self-expression, public perception, and corporate reception while trying to make a living is not an easy job. Below are some case studies:
On Oneyplays, everyone still makes vulgar jokes. But they don’t make a show of sanitizing their behaviour for advertisers. They make it no secret they say much worse off-camera, and don’t pretend to be offended because they think advertisers would want them to. If someone says “Holy shit, don’t say that”, they mean they don’t want to get in trouble, not because they think they’re above anyone for calling it out.
They also just say things. They are direct. “I don’t want us to get in trouble for saying this.” “I don’t want us to get demonetized.” This is an important distinction. Everyone knows when they say something bad. Their audience knows. But if you jerk people around and act superior, it’s like lying to a child. You lock eyes, both of you telepathically unanimous on what is going on. But you decide to tell a blatant lie. “You didn’t see this, nothing happened.” The child isn’t stupid, nor do they buy it. They just think less of you now.
Oneyplays has nothing to hide because they don’t lie. People find the fact they’re quite open about their use of censorship for the sake of money refreshing. It is. They’re consistent in expressing their views, and this unwavering honesty is rarely seen in internet personalities.
Game Grumps cannot handle this. They cannot simply trim the edges off their dark sense of humor for the sake of making money without being sanctimonious on false pretenses. Calling back to the fact these people are all of similar tastes, you can now see how his behavior creates an endless circle of self-important backstabbers.
Supermega pulled a Game Grumps. Arin threw Jon under the bus this way, and has handed the sword to Matt and Ryan. Notice how all the “edgy” personalities like Jontron or Oneyplays aren’t in hot water nearly as often as their cohorts (despite having plenty of “dirt” )?