Opinion As a mother, of course I’d be happy for a trans employee to fit my daughter’s first bra - As Marks & Spencer apologises after a trans employee offers to help a 14-year-old girl and her mother in the bra department, Victoria Richards says there’s only one person that has been let down here – and it’s not the customer

https://www.independent.co.uk/voices/m-s-trans-employee-teenager-bra-fitting-rowling-b2802822.html
https://archive.is/NxqUv
I remember going to get measured for my first bra in the 1990s. It was in Marks and Spencer, of course, the retailer has had a firm hold on that particular market for decades, and I absolutely cringed with embarrassment.
Honestly, I nearly died. I crossed my arms over my chest and huffed self-consciously; I counted down the minutes until it was over and acted every inch the recalcitrant teenager who hated both the experience and everyone around me, including my mum.

Fast forward 30 years, and when I recently took my daughter for her first bra fitting, I was peculiarly gratified to see that she acted pretty much the same way I did. Teenagers may have smartphones and TikTok and all the tech and street smarts we didn’t, but some things really do never change.
The one thing that has changed, on the whole, is Gen Alpha’s greater understanding and empathy towards those around them. And so much the better.

Half of my daughter’s friends school the adults around them in the right pronouns to use for their peers. “They/them” is second nature to most of these kids. Us dinosaur millennials and Gen X-ers, meanwhile, should stand happily corrected (and make an effort to get it right when we slip up).

Which is why, when I read the story about M&S – the same M&S who boast about being “Your M&S,” which presumably includes their own employees – reportedlyapologising for “distress” over a trans member of staff asking a teenage customer if she needed any help in its bra section, I only had one question: what on earth were they apologising for?
The mother of the teenager in question, who complained to the store, said the retail assistant was “polite”, but that her daughter felt “uncomfortable” with the experience. M&S told her: “We deeply regret the distress your daughter felt during her visit to our store,” and that “We understand how important this milestone is for her, and we are truly sorry that it did not go as you had hoped.”

To which all I have to say is: show me a teenager who doesn’t feel uncomfortable in the lingerie section of Marks & Spencer, and I’ll show you a miracle. Of course, there’s more going on here – a lot more.

The mother apparently blamed the reason for her daughter’s discomfort on the fact that the staff member seemed to be “a biological male” – at 6ft 2in, it was “obvious”, she is reported to have said. To that claim, I will now quote my friend and colleague Kat Brown, who wrote after the Supreme Court ruled on the legal definition of a woman in April: “This ruling also means that any woman who doesn’t resemble some mythical feminine ideal also risks being challenged in loos and changing rooms” – and indeed, this has already happened to Kat, who stands at a statuesque 6ft 1in.
We don’t know whether the staff member who reached out to offer assistance to this 14-year-old child was trans, and it doesn’t even appear that they were offering to fit bras for her. But even if she were trans, she was just doing her job, and doing it well, by all accounts. Doesn’t every one of us deserve to be able to do that without discrimination or prejudice, let alone an apology from our employer related to us simply existing?

Had the person offering to help my 13-year-old daughter in the M&S undies department been trans, I would have had no problem with it – and crucially, neither would she. How do I know? I asked her.

My daughter’s exact response (with the inevitable bit of exasperated sighing) to being helped, or even fitted, was: “I’d hate anyone measuring me, Mummy. Why would it make any difference if they were trans?”

When I explained the nuances of this particular situation, she added a cutting: “Why is this a story?”

I understand those defending personal choice. In an ideal world, nobody would feel uncomfortable – especially children. But isn’t it our job, as parents (and members of society at large) to unpick this discomfort and name it for what it really is: prejudice. And to teach our children, just as we teach them to treat others equally, to be kind through our example.

What would you say if you heard, for example, that a person of colour working in M&S had approached a teenage customer and politely offered assistance, only for the teenager to feel uncomfortable, the parent to be outraged and complain about their “distress” – and the store to write an apology?

In 2025, trans people are under fire like never before. The most recent data from the Home Office shows that offences motivated by hostility or prejudice against transgender people or people perceived to be transgender have risen; at the same time that trans people have effectively been banned from using public spaces, including toilets, thanks to the Supreme Court ruling on biological sex.
There’s only one person that M&S has let down here – and it’s not a customer. It’s their employee.


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Bio​

I am a Press Association-trained freelance journalist, and have worked for a variety of national UK newspapers including The Independent and Independent on Sunday, the Financial Times, the Sunday Times, the Daily Express, the Sun, the Sunday Mirror, the People, London’s Evening Standard and the Daily Star. I have held both senior news reporting and features writing positions, and spend my time most regularly reporting for the Independent on Sunday and Express Newspapers Ltd (Daily Star/Daily Express). I have an extensive portfolio of work available on my website, www.victoriarichards.co.uk, and have also written my first work of fiction.

Specialist areas​

News, features, showbiz, travel, beauty
 
What would you say if you heard, for example, that a person of colour working in M&S had approached a teenage customer and politely offered assistance, only for the teenager to feel uncomfortable, the parent to be outraged and complain about their “distress” – and the store to write an apology?
‘Are they male or female?’
Female staff DONT approach you and ask if you want your bra fitted either. They might ask if you can find everything you need or greet you, but NONE of the staff would approach a child md ask explicitly about a named item of underwear.
and have also written my first work of fiction.
You don’t say ….
 
‘Are they male or female?’
Female staff DONT approach you and ask if you want your bra fitted either. They might ask if you can find everything you need or greet you, but NONE of the staff would approach a child md ask explicitly about a named item of underwear.
She contests that point.

We don’t know whether the staff member who reached out to offer assistance to this 14-year-old child was trans, and it doesn’t even appear that they were offering to fit bras for her.
That journo looks like a troon.
Talks like she’s a real woman, but so did Brianna Wu. I dunno I should be asleep you tell me.
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Hey honey I’ll be helping you with your first bra, don’t worry, I’ll be gentle, tee-hee!
Here what I've got:
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I'm here to help fit your first bra and talk to you about periods as well as tampons.

The author reminds me of mothers that will endanger their own childs well-being for clout or
personal benefit.
 
I'm a dude so I'm not exactly an expert on woman's clothing stores but is it common for these places to have employees offering to help you put your underwear on?

I can't imagine that it is. Seems like a tranny fetish dream scenerio to me.
No not at all. They might do they usual eye contact and greet stuff that’s prevalent these days with one of the phrases they use like ‘let me know if you need anything’ but no, they would never ever approach you and ask if you needed help fitting a bra. Ever.
You have to go and find someone and they’re usually rather grumpy about it.
M and S are crap at bra fitting as well, they insist on adding four inches to the back measurement because they’re from an era before stretch fabrics
 
Does bra fitting work? Like you can take the same measurements to two different sizing charts and get two different band and cup sizes. I'm assuming girls should just measure themselves and then shotgun a range until they find the correct one.

That is to say no men or trannies "helping" them.
 
I'm a dude so I'm not exactly an expert on woman's clothing stores but is it common for these places to have employees offering to help you put your underwear on?

I can't imagine that it is. Seems like a tranny fetish dream scenerio to me.
I would say it’s inappropriate, regardless if the employee were female or not. The circumstances in which an employee’s assistance would be necessary would necessitate a level of isolation for a single father and his teenage daughter to indicate serious abuse from said father. Even then, if such isolation to have innocently occurred, even the mere prospect of an employee having a Y chromosome would force the decision to abandon running that particular errand at that particular store.
 
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