When it comes down to it, there are really only three or four monetization options:
- Advertising
- Major sponsors
- Subscriptions
- Donations
Five:
gas , transaction, and network fees once the whole things married to a crypto blockchain and people start “tipping” content creators , with the network skimming off a fee on top of it. And that’s where X, bluesky, nostr are going along with several other web3.0 ambitions that haven’t gotten off the ground yet (and are an arms race for the walled garden and blockchain supremacy.)
When the original drug finally wears off and “likes” have no further currency or dopamine to wring out of them it’ll be purely transactional:
pay me.
Or now you need to pay a network (gas) fee to update your status or your username or your profile pic or something very basic like this someday. In nostrs case you pay for the privilege of using someone’s relay.
This might sound retarded and uninteresting, but clout farmers know this is what’s next. So they fight their way to the top of the scratching post, and they all think they’ll cash in while they get everyone else removed,who in any way talks back or has some shit to say about their content. To be an influencer is to get paid to sit on your ass telling people what to think, say, or do.
the big Twitter influencers have mobs of idiots who will report you and retaliate (get you banned without basically any review) if you leave a snarky comment. ( They solved that, I guess, with community notes which are anonymous and can’t be retaliated against.)
the people on bluesky who feel like they got ahead of the next billion to come, and will be their influencer class , are opting for cancellation, blackmail, and tantrums.
the good days of getting 10 cents a minute for me to call grandma are over, best they can do is monetize the “likes” ecosystem (nostr) and skim a few cents off of the transaction. That’s the horse jack dorsey has hitched his wagon to. So he seems to think that options 1,2,3,4 are either done, or on their way out or problematic /unsustainable.
An interesting side effect of monetizing likes, is that so called influencers will have to pay the network money to give their own posts a disproportionate number of likes and cheat the system .
Nobody in social media is banking from donations or subscriptions. They are from ads. Which gives the advertisers too much power over the platform.
https://www.forbes.com/sites/briann...coin-and-join-the-creator-economy-with-nostr/
