Actually, Wu shilling for Soylent and Blue Apron at the same time is a bit of a dichotomy. Both products might aim for the upper-middle-class target group, who wants to save time on buying foodstuffs and eat healthy anyway, but while Blue Apron tries to market itself as 'Cuisine you can make yourself, delivered to your doorstep', Soylent is... well, it's name is fucking "
Soylent" what else can I say?
If I was working at Blue Apron, I would've terminated the contract with Brianna Wu after the second picture she tweeted. Not only because she also shills the opposite idea, of what I am trying to sell to rich, hip millennial idiots, who can't shop in a grocery store without a GPS... but because every promotional picture she has posted was a disaster.
It's not the way the food looked on the plates, these days people don't expect that their food looks like in the picture - you consciously don't expect your burger to look like on the menu either. It's things like the fucking bottles of Powerrade on the table (instead of wine), dogs thrown into tiny cages locked with zip ties, that fucking filth everywhere and not to forget that screaming Asian guy, who apparently lost the ability to appear normal on photos.
An overlooked fact when it comes to photos: People also do notice 'flaws' on a subconscious level. It's often responsible for the "I don't like it that much, but I can't tell why"-feeling. However, if everything looks immaculate, it's fine. You know these pictures where you have mommy, daddy and 1.4 kids doing something family-like while grinning like they are all on speed? Just take a moment to notice their surroundings, the lawn will be something you could rub into the Queens face, there wont be not a spec of dirt or grime anywhere, the sky will be blue and dotted with lovely clouds, the plants will be green as fuck...
Sure, if you know that a photo was taken by an amateur, you can be more forgiving on a subconscious level, but most of you probably can't deny it that they felt something was 'off' with the photos, even before you noticed all the little details.
Being aware of it or not, in the end you see a picture where people eat Blue Apron... in a filthy house, while the Asian Guy behaves like a 9-year-old at McDonalds, that there is a dog caged on one side of the image and there are plastic bottles of some neon-colored drink on a table, that wasn't even set properly.
This does not convey the 'feeling' I would want to sell with my product.