It is for kickstarter. They'll get nonstop promotion on the main page, and major press coverage for this. It may also help them in their professional careers, especially if nobody watches it and they can play the victim card of we were harassed off the internet. Notice how they didn't describe the show, only the genre in a couple words, and then the rest of the description is the identities of the creators. That's intentional. Also love they have black and POC in their description.
They probably saw years ago that they basically stickied a comic about black woman washing their hair for months on the platform until it finally got funded through sheer exhaustion.
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