It’s Hollywood against the Internet.
After a
miserable summer at the US box-office, Hollywood producers and others in the industry blamed movie-review aggregation site Rotten Tomatoes
for destroying would-be blockbusters with its oversimplified scoring system and even
withheld critics screenings for some films. Now, filmmakers are targeting humorous-albeit-nitpicky YouTube channels like CinemaSins for the “dumbing down of cinema.”
CinemaSins is known for its “Everything that’s wrong with…” series on the logical flaws of different movies. It’s not exactly
Mystery Science Theater, but the inane critiques have attracted 7 million YouTube followers.
Jordan Vogt-Roberts, director of
Kong: Skull Island, wasn’t happy with their treatment of his film. He went on a two-day-long, 70-plus-tweet rant that was nearly as obnoxious as CinemaSins’s 20-minute video breakdown of his film.
In his electronic missive, Vogt-Roberts pointed out everything that’s wrong with CinemaSins’s “critiques,” which he says fail at being criticism or satire.
Things like this drive me crazy. This is meant to be absurd. Cinema Sins would ding pulp fiction for Jules and Vincent not getting shot…
pic.twitter.com/Zzer9HpRM4
— Jordan Vogt-Roberts (@VogtRoberts)
August 15, 2017
I make movies because I love film. These guys are just trolling the art form we love and profiting from it while dumbing the conversation.
— Jordan Vogt-Roberts (@VogtRoberts)
August 15, 2017
It just makes me sad they get so many views / contribute to the dumbing down of cinema as they syphon other people's work for their own gain
— Jordan Vogt-Roberts (@VogtRoberts)
August 15, 2017
It's like when trump lies on camera just because he can. It's infuriating and there are people out there who listen to him & cinema sins.
— Jordan Vogt-Roberts (@VogtRoberts)
August 15, 2017
Comparing stupid riffs on Hollywood movies to the president of the US’s alleged lies is a leap. But there were a few good points buried in Vogt-Roberts’s sprawling reproach.
And NO, it's NOT satirizing nitpicking nerd culture. Regardless of how "self aware" they pretend to be…It IS nitpicking nerd culture.
— Jordan Vogt-Roberts (@VogtRoberts)
August 16, 2017
It’s unclear why he chose to bring more attention to CinemaSins with his public tweetstorm. Even with 1.5 million views and counting, CinemaSins’s
Kong: Skull Island takedown wouldn’t affect the film’s performance. It’s no longer in theaters, where it brought in a solid $567 million worldwide. Rotten Tomatoes actually
called it “certified fresh.” Should it matter if a YouTube channel has a little fun with it?
Screenwriter Max Landis—whose
equally long rants on social media have made him a
target of scorn—was perplexed, too.
I already gave them directly to Jordan. Cinema sins is a formerly entertaining now kind of dumb channel not worthy of attention.
https://t.co/KvldyYiyzq
— Max Landis (@Uptomyknees)
August 16, 2017
CinemaSins has made
enemies of others in Hollywood before, like
Lostand
The Leftovers co-creator David Lindelof. And Star
Wars: The Last Jedi director Rian Johnson, who was peeved when CinemaSins posted a
takedown of Looper in 2013.
I should be good humored about this, but it feels oddly nasty. Also it's almost all thoughtless & wrong. Ok I'll shush.
http://t.co/B5O10Oe9
— Rian Johnson (@rianjohnson)
January 15, 2013
“There’s a little bit of sour grapes there,” said Andy Signore, co-host of Screen Junkie’s Honest Trailers, an Emmy-nominated YouTube series that parodies movie trailers. Vogt-Roberts called Honest Trailers
true satire in his tweets.
“At the same time,” Signore added, “there are certain audiences members that take it too to heart and that’s just an online community that I think is more of a detriment to the film society than the makers.”
Quartz could not immediately reach CinemaSins for comment.