Agreed.
Bleeding Cool had a story a while back that was complaining about the fact Walmart defaced them with price stickers, despite the fact they DON'T need them. But it didn't mention 50 cents. It says right in the article the price is $4.98. Ostensibly, they redundantly defaced them with the actual retail price before Mitch told them to stop.
The Allegiance Arts comics coming to Walmart, including Red Rooster, may have fallen foul of Walmart and their sticker guns.
bleedingcool.com
Then you have a video from April of this year that reviews the Walmart editions, and also mentions $4.98 being the price. Preston did his video a month earlier. Who to believe? Do you even have to ask?
https://youtube.com/watch?v=TeyTpm6t67w:290
This smells like a gay op. Funny to some extent maybe, but
still a gay op. Who would do this? Well, aside from backers upset it made it into retail stores before they got them, it's not like there's no opposition to this deal from the "SJW side." Case in point:
Sean Kleefeld's daily thoughts about comics and the comic industry.
www.kleefeldoncomics.com
Plenty of suspects here I would imagine. It would be hilarious if it turned out Preston himself circulated that picture. He's a paragon of morals and honesty.