A vital clue to all this I believe was put in the Norah's Saga promotional copy:
View attachment 2860871
While the word "episodes" has been stupidly used for both the terms 'copies'
and 'issues', I think we can safely interpret this to mean that a total of 30,000 copies of the series has been spread out over 6 issues, averaging at 5000 copies per issue. It should be noted that these are the only sales figures Allegiance Arts has publicly released, ever, and it appears for good reason: compared against comics sold through local comic shops, this would place Norah's Saga's Walmart sales ranking in the low 250s which is... not good.
Estimated comic book and graphic novel sales to North American comic shops
www.comichron.com
View attachment 2861011
Put another way, this is less than one monthly copy of Norah's Saga sold per WalMart in the United States.
Another figure to consider is that while 30,000 "episodes" sold at a price point of $4.99 per unit sounds impressive by Comicsgate direct-to-order standards, Allegiance Arts' retail distribution business model incurs additional expenses, as Jim Zub (of Gail Simone's #ComicSchool)
laid out in these figures back in 2012:
View attachment 2861152
All this paints a clear picture of Allegiance Arts being completely fucked. How fucked? Fucked enough to come back to Comicsgate in the hope of some revenue to show their investors even after the
Red Rooster debacle and denouncing the group last year.