Massive success for July here. Congrats to him.
I haven't posted much in this thread, but have been keeping my eye on CG. Not wanting to stoke the tism flames, I think Isom's relative smash success this side of shipping provides a good opportunity for an honest examination of things.
Firstly, I see no reason to disbelieve these numbers. As
@Mister Dongs has pointed out, July's got a bigger base than all of the CG channels combined and a lot more engagement. He also features on pretty large livestreams quite regularly.
Comparing his numbers to Rekt Planet on Indiegogo, he's currently got 1.254 million in revenue with 13, 390 backers, against EVS' 1.208 million USD with 11, 893 backers. That's 3.8% more revenue with 12.56% more purchasers. Nothing crazy about that at all.
The other thing is that, unlike most CG campaigns, July's book is already finished. I know some had criticisms with the teasing and ultimate rollout of the information around this book, but let's recount. He built anticipation for a while; dropped the background details; and a few days later, he shows the actual book. Only asking for money when the main product is finished and about a month out from shipping (the international portion of which is another key point). I would've narrowed the window between telling people it's coming and showing it and switched a few things around, but it's clearly worked out.
Given how long July's been getting his ducks in a row, I wouldn't be surprised if the next book in his universe isn't too far off, either.
This is something I really believe gets in the way of crowdfunding, especially the way CG's doing it. Money now, product who knows when. At least for the big ones people really care about.
People have been soured on crowdfunding campaigns so many times, be it final quality, time to release or a mixture of both. I think this is why Sanderson's recent Kickstarter was so successful. Here's the finished product, here's the pitch, here's the release window. Fin. Backers also count on Sanderson's long track record of productivity and timely delivery. Things like Cash Grab have set the exact opposite example. And Graham Nolan selling one-off comics to less than 2 thousand people and delivering a fair 8-9 months after purchase isn't going to move that needle.
Those ~12,000 people who've bought into Rekt Planet are not going to take kindly to 73 pages after the better part of 3 years. I'd be shocked if EVS gets 70% of Rekt Planet's purchasers for Cyberfrog 3.
You're not going to be able to genuinely "take power" away from the mainstream when the height of your competition against it can sell 10,000 copies every 3-4 years. Back when actual sales data was a thing, you could see that 10-12k books sold wouldn't even put you at the bottom of the top 100. And yes, those were sales to the comic shops featuring variant covers, but if you're at the bottom ofnthe top 100, chances are you haven't much in the way of variant covers, and the shops have less reason to buy significantly more than they know they'll sell. Save that space for the latest Batman issue and it's 8 variants.
Often, manga is referred to about kicking the American mainstream's ass, right? Well, with manga, you get about 20 pages every week, or somewhere between 30-50 every month. Yeah, I know, muh color and art quality", but to repeat a refrain that Comicsgate's very fond of, it's what sells. No one is saying to copy it, and no one's saying to get rid of the color or degrade the art down to stick figures or something, but there needs to be a happy medium. There's diminishing returns on trying to pull of Michelangelo every page in a funny book.
HunterxHunter hiatuses are a meme because they're the exception. And unlike CG, he's not asking you to pay for a book that doesn't exist yet. For better or worse, people defer to the mainstream in large part because it has a reliable content production pipeline.
This is semi-connected to why I disagree with some that July shouldn't have talked about the wider universe much, if at all and shadow-dropped. These days, people want things to invest in. Manga series that last anywhere from 400-600+ chapters, or comic universes - and mainstream comics have conditioned the market to be that way for decades.
I hinted at it before, but did either of Nolan's one-off's give you confidence to sign up? I'm sure the Chenoo and Alien Alamo are fine books, but their subject matter and lack of series potential don't get people interested. These are comics, not Tarantino films.
There shouldn't be any jealousy here, but there are lessons to learn and questions to ask.