I don't know much of anything about parallel economies, but it does sound like Rippa's lolbertarianism is kicking in, and he's trying to portray what he's doing as something more revolutionary than it is. I would say he is just acting as an independent publisher in the regular economic system.
I think Rippa's just being smart by recognizing that there's just no future in indie comics by trying to sell books to existing comic book fans based on nostalgia, and his best chance is to get conservatives, with whom he was already popular for being a Based Black Man™, to become a new audience and spread word of his books to relative normies as well. They aren't interested in artists and writers who were well known in the 80s and the 90s, they just need to be sold a product competently by someone they trust, and for a good cause. The notion of parallel corporations which are run by conservatives for conservatives is a very good cause to inspire them.
EVS, Zack, and almost all of the comicsgate people did not do this, in fact since the beginning, they tried to distance themselves from politics generally. One of the big reasons Doug TenNapel and Mike S. Miller went full retard and were ridiculed out of CG was because they tried to introduce very blatant political messaging and what was seen by others in the scene as divisive advertisement.
Why was right wing messaging divisive if their audience were anti-woke people? Because CG's target audience were normie comic book fans. The books were advertised as being made by professionals who had worked on memorable runs, and most of the artists did their best to capture the aesthetic of 90s and 2000s comics. This was very succesful in the beginning, with Cyberfrog, Jawbreakers, Bigfoot Bill, etc., until the problems became blatant. These artists did not have the money to set up professionals to package and send out the books. They just had no idea how to handle printing, storage, quality control, packaging, mailing, because these guys went from doing one part of the creative process at brutal wages, to doing everything on their own.
Problems with one part of the process would compound on the rest. Even if they knew what to do, they did not have the capital to hire people and set up companies. The pandemic caused issues with the chinese printing companies they hired. Indiegogo wouldn't show their campaigns on search results and Kickstarter banned all of them. It took 4-5 years for most of them to figure all this stuff out to an "it just works" stage and by that time, most of the disappointed normies went back to either tolerating superhero comics or just reading manga, which is both higher quality entertainment and easily accessible.
July just waited until he had collected the capital and the connections throughout conservative media to handle the production, distribution, and marketing adequately.
