Honest question: do you think there's some fundamental difference between American comics and imported manga? Because manga in the US is doing quite well, and the market is continuing to grow even as American comics implodes.
Do you think there's some structural issue that makes them different? (i.e. not self-inflicted due to producing an objectively shit product that costs 10-30x as much per page as the competition, and is marketed almost exclusively towards a shrinking niche audience.) Because obviously superheroes as an entertainment subject (in film and television) are a global phenomenon, and manga as a very similar print entertainment medium is very popular. Heck, a manga about American-style superheroes occupied more than half of the top ten graphic novels sold in the US last year. Aside from incompetence in writing, production and marketing, what can't American comics do that the Japanese can?
Saying "comics were going to die anyway" just sounds like a cope to me.
That's a fair question, and I don't have a direct answer, sorry. Plus I'm hampered by the fact that the only Manga I read is completed series, mostly normie tier shit, and even then not a ton of that. Its just not really my thing, for whatever reason. Do people in the West go out and grab stuff from stores on a weekly, biweekly, monthly basis? Maybe that would be a working model. I hadn't really thought much about that.
One thing I do admit I got completely wrong is how digital format comics§ - have, at least to this point, failed to catch on. When I first heard about these services coming down the line I figured they'd have grabbed a much larger share of the market than they seem to have by now. If anything, comics in the digital sphere almost seem to be sliding backwards, don't they? Amazon doesn't seem to give two shits about Comixology at this point, can't remember the last time I saw an ad for it on their site. Though they also seem to be slowly absorbing it into Kindle books generally, perhaps?
Beyond all that, and why I think the end of the current model is inevitable:
- Commercial rents, specifically sidewalk fronting retail, are going insane in a bunch of US urban markets. Why this should be the case I have no clear idea, with so much shopping shifting on-line, but it is what it is. You wanna open a comic book shop in San Francisco, NYC, Washington DC, selling stuff that you can't raise prices on, where your supplier is sometimes less than perfect getting what you ordered out to you, well, good luck to you. Mission Comics in San Francisco is only in business at this point because of their Patreon.
- I don't think people, especially those under 21, think floppies represent a fundamentally good value for the money proposition at this point, whatever their contents. $10 in your Steam wallet (or XBox Live or PSN or Nintendo Store) vs. two floppies you can read in 20 minutes? The choice is a no-brainer. And if they're interested in the floppies they'll probably just pirate them. The people who buy the books are aging, and not being replaced.
- The Big 2 just seem so not only out of touch with their readers, they're downright antagonistic toward them. As documented by 800 spergy YouTube channels. Possibly this one last one could be turned around, but I see no evidence for this on the horizon. If anything, the ideological purity tests are getting worse over time.
I do wonder a bit about the whole model of the shops being the final customers, as opposed to the newsstand/bookstore model, where unsold inventory can be returned for a full credit. Dunno about this one, since things have been this way for decades now, through some of the biggest booms in comics.
§ - As an aside, compare what has gone on with, of all things, Romance novels and the novelists who write them. Pre-internet, what you had was an industry that paid for shit, treated their authors like shit, and got away with it because Harlequin and one or two others were the only game in town. Once self-publishing became viable these gals (and a few men using female pen names) moved to ebooks much quicker than than any other genre of fiction, pioneering marketing strategies and possibly even technologies, with minimal #Comicsgate-like drama. Kind of an interesting contrast to what has gone on in comics. And curiously underreported in the media, since these kind of books have now gone from a Big Publishing cash cow to Amazon self-publishing. Frustratingly hard to get the data on this, but this now dominates the market.