What you described is a situation where Marvel is taking work that has already been produced and sold at least once and selling it again at a deep discount with the hopes of moving volume to make profit and increase awareness and interest in particular properties with an eye toward future sales of new material.
This isn't a new idea. It's good business because it monetizes otherwise stagnant material and draws new eyes to the product and future sales of new material.
You absolutely could do something similar. It would require not trying to maximize revenue per book in favor of maximizing reach and volume though and I don't see any CG creators with the confidence in their product to do that with the notable exception of JDA
perhaps.
Whether JDA's confidence in his product is well founded is a matter of opinion though.
If the new Superman was intended to be white I would expect Coates to take a similar tact as he did with Marvel's boy-scout icon Captain America thoroughly neutering him. Since the new Soops is going to be a brother I suspect the cringe will lean in the other direction and we'll get something more obnoxious and less heroic like MCU Captain Marvel.
Is Lois going to be white in this movie? I suspect that would be problematic with the progressive set because of the dynamics of putting a "strong feminist white" woman together with an iconic perfect black man of steel.
It should be like watching a pile up on the I-10.