Sunk-cost fallacy is one hell of a drug. The fun thing is that probably even Sony saw the writing on the wall long, long ago: Concord's gameplay just didn't bring enough to the table to distinguish itself from its competition in a VERY saturated market (I don't think the lack of microtransactions or a season pass was done out of respect for their customers, they knew in advance this wasn't going to be a big hit). So, to spice things up, long before the closed and open betas they decided to release a series of animated shorts (Freegunner Adventures, of which if I'm not mistaken only a couple episodes were released), promised weekly "cinematic vignettes" at least for the first season and secured a place in the upcoming Amazon videogame show. By the sound of it, none of this could be very cheap, even if it didn't look very impressive.
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To make things short: facing an obvious problem of lack of game in their game, Sony's solution was to add movies. Jokes write themselves.