It's very puzzling to me especially as CDPR had to have seen prior disastrous launches -- FO76, No Man's Sky, WWE 2k20. And then they just forged ahead anyways!
The only thing I can compare it to is when you're a kid, and you know the shit is about to hit the fan, but you keep going because you can't think of any way to change things. Maybe, just maybe, it won't be as bad as you imagine.
I mean, they had issues from the outset with management fucking around, but surely someone knew this was a dumpster fire beyond the rank and file, right?
But then, no one ever went broke underestimating the ability of people to not just lie to each other, but to themselves.