The most amazing thing to me is how brazen they are about serving up ads even to paying customers who have supposedly paid not to see ads.
I'm old enough to recall the original sales pitch about cable television: part of the alleged benefit of cable TV service was that since you were paying for television (rather than just grabbing it from an antenna for free), you could enjoy ad-free programming because part of your monthly subscription went straight to the channels you watched.
Then, apart from premium channels (which you have to pay extra for anyway), every fucking channel provided by every cable provider turned out to have ads anyway. Right from the beginning. And everybody just kinda "forgot" about it almost immediately.
"YouTube Premium" (or whatever it's called) promises "no ads" in exchange for a monthly fee, but I don't believe it one bit. I'm sure they don't do a damned thing about content-embedded ads (calls to action, intermissions to shill for NordVPN or whatever, etc.). I also suspect they still do ad pre-rolls anyway (since uploaders can set that up themselves without Youtube's direct action).
It reeks of yet another service that you can pay for that yields nothing but profit for the people you're paying.