The overall animation looked unfinished, especially the animated crowds, lighting, and clothing simulation. The response was that this was intentional (supported by the “making of” documentary). The faces in the back of the crowd were unfinished to replicate how Walt did it in Sleeping Beauty.
The attempt at 2D animation with 3D technology was a massive failure. It was too heavy-handed in some places and not used enough in others. The look constantly pulled audiences out of the story. This happens when you fire an entire staff that worked at the studio for decades and try to mimic Walt’s artistic vision without their knowledge or experience.
The songs seemed forced into the film and didn’t feel like a Disney musical. The “Making of” documentary spoke to how it was a bold move on Lee’s part to hire pop songwriters Julia Michaels (who worked with Justin Timberlake and Dua Lipa) and Benjamin Rice for Wish, instead of relying on the Disney tradition of hiring Broadway lyricists and composers, like Alan Menkin, Stephen Schartz, and Lin-Manuel Miranda. Please, someone quickly tally up the Best Song nominations Wish got compared to every Disney musical since The Little Mermaid. Also, who’s families are singing Wish songs on long trips?
Lastly, Wish focused too much on the audience’s “love” of Easter Eggs.
Speaking of Easter Eggs, Jennifer Lee leaned too heavily into an audience’s desire to hunt for Easter Eggs versus telling a good Disney classic story. An insider reached out to me regarding the Wish Easter Eggs. This source attended several audience test screenings of Wish—the first in February of 2023. In the first screening, 5% of Wish was fully animated, with 85% being storyboard animatics. Much of the criticism from the audience spoke to confusion with the overall story and character motivations. It was perceived that the moderator wasn’t looking for story feedback but was more interested in whether they saw all the Easter Eggs.
About a month later, another test screening was conducted. Though more of the film had been animated, none of the story feedback from the first session had been incorporated into this version. This particular screening was catered explicitly to “Disney Adults,” who said they visit Disneyland several times yearly. The moderator kept probing into how many Disney references they caught…they caught five.