As much as I have had some concerns about Burt being on the show (due to his schizophrenia) and production's role in that, I can kind of see that they do actually care. It is kind of weird to see people like Sam and Jet doing things to try and help Alex and going to the extent of risking their entire show just to show Alex that he's in a fucked up relationship. It is technically content for them, but it is weirdly endearing to see that they care or want better for people.
It feels a little similar to Sam's reaction to idubbz effort at making an expose on him and although there was a lot of gaslighting there seemed to be some hidden meaning/intention with it all.