Frutiger Aero and Y2K Futurism Appreciation Thread - When the future looked bright and optimistic, before the world turned gay and retarded.

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Frutiger Aero or Y2K Futurism?


  • Total voters
    111
gay sperging
I can't say I disagree, but you're overreacting a bit. If anything, this whole shtick is sad because the people fawning over corpo slop from 15 years ago literally have nothing better to fawn over. In terms of cartoons, the good shit wouldn't come until minimalism was already en vogue. Video games? The seventh generation is where things started going downhill, and the medium hasn't recovered since. Don't even get me started on world events or toys, or even fucking books. The closest those kids had to decent literature were Twilight jokes or series that started ten years before they were born.

People are naturally fonder of better times, and the literal only thing proclaiming a brighter future in the mid to late 2000s was all the corpo slop trying to push this idea of a globo-eco new world order where everyone lived in immaculate apartment complexes and got along perfectly with their multicultural brethren. If people try to look back on anything else from that era, what do they have? Depressing grey-brown FPSes, shaky cam and that awful Transformers reboot, fucking Rage Comics, the beginning of the neverending politisperging that makes life an endless hell today? Frutiger Aero is their only real option, and that's honestly the most harrowing thing about it.

On the subject of Y2K: I have to be honest and say that my love for it is mostly ironic. I think it's trying so hard that it's honestly endearing, whereas a lot of stuff from the new millennium comes off faker than a Madame Tussaud's even when it's trying to honestly push a message or whatever. Sincerity has been mostly dead for the last quarter-century, and I'm really just pining for times when people and corporations had the balls to do stupid shit for the sake of anything but self-flagellation. I'm not sure if I'm the only one with this opinion, since I generally don't stick around the kinds of circles where wanking off "~aesthetics~" with several-hour video essays is anything but kind of lame and gay, but I have to imagine that there's at least a few people out there sharing that sentiment.
I do also really like chrome and the color blue, though, so it's not like I can pretend it wouldn't genuinely appeal to me on some level lol.
 
I can't say I disagree, but you're overreacting a bit.

that's why I spoilered it lol.

If anything, this whole shtick is sad because the people fawning over corpo slop from 15 years ago literally have nothing better to fawn over.

I generally agree with everything you said, except:
Video games? The seventh generation is where things started going downhill, and the medium hasn't recovered since.

it's taken a while, but we've slowly gotten back to where gaming was in fuckin 2005. the difference is that it's come on the backs of indie and AA devs who are actually passionate about the shit they make, while corporate AAA publishing has remained shit.

People are naturally fonder of better times,

except "better times" almost universally means "the happiness of childhood". that's the real reason why all this shit gets recycled as nostalgia. shit like vaporwave or webcore makes no sense without it. you can argue that 80s and 90s nostalgia has something to do with the economics and cultural optimism of the era, but zoomers are starting to recycle cursed post-9/11 shit (like Frutiger Aero lmao) just like millennials recycled disco and hair metal.
 
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I have only recently become acquainted with the term Frutiger Aero and I hate it. both Y2K futurism and quote-unquote Frutiger Aero are the aesthetics of corporate marketing slop just like Corporate Memphis is today. it all sucks, it's all gay, the only difference is that the older shit is part of your childhood. in 10-20 years alphas will be waxing nostalgic about Corporate Memphis and whatever you consider the "soulless" designs of today while you mumble angrily about how Frutiger fucking Aero was the peak aesthetic era.
You have to be a special kind of @I'm Retarded? to think Y2K Futurism / Frutiger Aero are on the same level of Corporate Memphis.
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And nobody aside from corpos and hack designers have praised Corporate Memphis since it was introduced in 2017, you're strawmaning. Show a normal person the above comparsion images and they'll choose Y2K Futurism / Frutiger Aero anyday.
 
What was Apple thinking with their "liquid glass" redesign? I've seen a couple screenshots and it's a legibility nightmare. I hope webshits won't start adding comically slow and expensive transparency effects on web pages. There seem to be 3 major UI trends led by Google (Material, pure third world design), Apple (this one, if it lasts) and Microsoft (fluent.. whatever that is, lmao), and each one of them is absolute cancer. This one many people are associating with Aero (or worse, that two-word made up name in the title), there's a reason M$ didn't go full longhorn-retarded back then and it still applies today.

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it's taken a while, but we've slowly gotten back to where gaming was in fuckin 2005. the difference is that it's come on the backs of indie and AA devs who are actually passionate about the shit they make
this heavily depends on your tolerance for AIDS and retardation, and I'd honestly disagree very strongly just due to the fact that I'm talking about the mainstream and not the indie scene (because, depending on your tastes, that has always been good but never been very easily accessible, and imo the good indie shit nowadays is definitely not easily accessible), but otherwise I guess that's fair enough

except "better times" almost universally means "the happiness of childhood".
zoomers are starting to recycle cursed post-9/11 shit (like Frutiger Aero lmao) just like millennials recycled disco and hair metal.
Hence why people are clinging onto the only happiness in childhood most of these kids had. There was literally nothing better for them in almost every single fucking part of their lives. Not in media, not in real life, not even in the most basic human activities like hobbies or social interaction.

Not even including divorce rates, seriously, how many zoomer kids would you say have had a pretty good childhood? A decent one, even? Something tolerable? Compared to the standards of the three generations before them, zoomers have had it fucking rough. I don't think there's a single decade in their entire lives one would consider "good" compared to anything that came before. Just going off of someone born in, let's say, 2005:
  • born right before a financial crisis that lasted throughout his entire early childhood, likely either tore apart their family or otherwise affected it very badly and most certainly ruined their finances for years to come,
  • started attending public school during the Common Core and "healthy lunches" era, where he got called racist for calling out the disruptive niglet making learning his infuriating whole-word English learning even harder,
  • throughout this elementary education he heard nonstop talk about corrupt bankers running everything and Wall Street being evil, the world being a huge racist hellhole and giant riots taking place because one of the aforementioned disruptive niglets was killed for being a disruptive niglet.
  • started middle school just as gay marriage got legalized and "literally Hitler" rose to power, heard nothing save for how his country was being run into the ground and everyone was going to die because the gays couldn't make some dude bake them a cake,
  • taught all throughout this that he's evil just for being born a certain way, and that the creepy men in makeup visiting his school to read to the kindergarteners are better than him because they fuck monkeys and other men instead of women,
  • grew up just as the Internet made sure he never went without hearing any of this, even during his time off, and most attempts at social interaction either relied on him constantly being exposed to this endless, vitriolic, radioactively-toxic pessimism or ended up going bust because of it,
  • throughout all of this, all he's heard about the entertainment or literature or culture he's been able to indulge in is how bad he should feel for consuming it because "it's so much worse than the originals," "it's so sexist," various other reasons that x thing he likes is bad to the point where more than half of his generation's TV equivalent ended up being built off the back of "here's why this thing is super bad and you should feel bad for liking it instead of this kino 90s slop instead" videos,
    • it is also worth noting that these people had a point and the kid has only been able to sit on the sidelines and watch as his already mediocre serving of relaxation has steadily gotten worse and worse, until it became so unwatchable and preachy that he can no longer enjoy it,
  • and just as he's entering his last year of middle school/first year of high school, already the most turbulent and unstable part of any person's adolescent life, the entire country has ground to a halt for several years because some chink accidentally dropped a test tube into a shipment of bootleg Temu toys on the way to America.
  • after this "lockdown," all of the above issues have gotten so much worse and affected people so badly that there's a decent chance his girlfriend now thinks she's a boy and his entire friend group has completely turned on him, sold him out, called him a terrible person, and made him unhireable because he decided not to wear a mask after the first few months
Seriously, zoomers have known nothing but self-hatred and sardonic nihilism their entire lives. Even if this theoretical kid somehow had a pair of very loving parents who stayed together and taught him right, any attempt to make contact with the outside world would have quickly reminded him of the absolute state of things and made sure that the only place he could get some optimism for the future was either from corpo slop trying to sell him Samsung ringtones or from his poor fucking parents who've probably had to mortgage their house just to afford groceries by now. He would almost certainly have spent the most vulnerable and turbulent years of his life trapped inside a few rooms, isolated, watching as his classmates go insane and the world around him burns to ashes because someone got a bad cough.

Even now, arguably the best period these kids could ask for just due to there being any kind of positive change or pushback against the hell they were born into, it is nightmarish. The dating market has been destroyed by lunatics excommunicating on the first date for not sharing opinions, troons trying to invade every possible space to get their girldicks sucked or their boypussies eaten, and the entire generation growing up socially maladjusted and nervous. The job market has been destroyed by Juan, Rakesh, and Lee flooding applications and costing half an average teen's salary to hire. Every single fucking milestone these poor kids would have been expected to achieve has very likely passed them by due to circumstances out of their control.

When the world becomes a cruel parody of itself, and you have a generation of children who've known nothing better, even the most artificial and shallow attempt at optimism will seem like a life-changing breath of fresh air to them. Even if they don't understand it, which a lot of these "Frutiger Aero enthusiasts" clearly don't given the kind of hilarious titles of their playlists (pictured below), they've never seen anything like it in their lives. It's alien, it's pleasant, and-- most important of all-- it is unconditionally optimistic that things will work out alright.

At least, it is in their eyes.
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notice, if you will, how even these titles are sardonic and bitter? Even when desperately trying to cling to something positive, the zoomer cannot help but mourn what he never knew
 
sorry, I'm going to double-post since this only just showed up and is mostly unrelated:
You have to be a special kind of @I'm Retarded? to think Y2K Futurism / Frutiger Aero are on the same level of Corporate Memphis.

And nobody aside from corpos and hack designers have praised Corporate Memphis since it was introduced in 2017, you're strawmaning. Show a normal person the above comparsion images and they'll choose Y2K Futurism / Frutiger Aero anyday.
I think you're honestly being a bit optimistic. Do I think Corporate Memphis is going to end up being another Y2K/Frutiger Aero "movement" that captures the hearts of future generations? No, fuck no, even the most braindead retard wouldn't do that.

But I highly doubt that people won't praise it, especially widely. I think it'll get a very small flash in the pan of "man, remember that?"-style reminiscence. The reviews will probably be mixed, even in the future, and might depend on your political leaning more than the rest. But it'll definitely get a lot more praise in the future, unfortunately, which will probably be awful to witness and even more depressing than the existing "Memphis" slop we have now.

Additionally, it's a bit much to say that it isn't "on the same level" as Frutiger and Y2K. Aesthetically? Oh, fuck me, it's so much worse that it's not even funny. On an objective level, it's like comparing diarrhea to a fudge brownie. However, most people really don't have any kind of good taste. Not aesthetically, not mentally. It's why consumerism is even a thing, and I truly believe people might end up choosing Memphis (which, by the way, is an 80s term that's unrelated to the current wave of minimalist shit: the current style is called "Alegria") over the other two just because it's familiar and they remember it from childhood. It's the only real reason I believe most are choosing Aero over Y2K or even older aesthetics, anyways.

I say that, yet zoomers are probably so well-acquainted with 80s and 90s circlejerking that they are probably choosing Aero over those more as a begrudging thing and not because they actually prefer it for its familiarity...

P.S on Memphis: I do find it hilariously depressing that even the most original visual style of the 2010s, Corporate Memphis slop, is completely reliant on 80s nostalgia. Not even good nostalgia, by the way, given that Memphis was maligned even back then. If it wasn't for the 80s bringing us the visual atrocities of Memphis Group's work, the 2010s would have nothing original to its name.
Even the most original element of the decade in which originality died is derivative of shit from the creators' childhoods.
 
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The closest I can see to Corporate Memphis nostalgia are aesthetics based on it, like Duolingo's or Kurzgesagt's. Ones that incorporate it into their brand identities instead of the other way around. People hated CM because it can't carry itself. It's empty, it'll always be associated with life getting worse for the average person. Frutiger Aero might come across as corporate mimicry of humanity and nature, but at least there are human elements in there. It came from an understanding that people need things like nature and connection to thrive. Not to mention that life was relatively okay (it appeared before the '08 crisis) until it started to fall out of favor. Corporate Memphis is a reactionary aesthetic from a time when corporations really started to sacrifice everything to save costs.

Microsoft (fluent.. whatever that is, lmao),
Fluent Design? There are a bunch of names for it, like Neumorphism.

Even when desperately trying to cling to something positive, the zoomer cannot help but mourn what he never knew
Older zoomers knew. They barely got to know it before it was taken from them.

However, most people really don't have any kind of good taste. Not aesthetically, not mentally. It's why consumerism is even a thing, and I truly believe people might end up choosing Memphis (which, by the way, is a 90s term that's unrelated to the current flat shit: the current style is called "Allegra") over the other two just because it's familiar and they remember it from childhood. It's the only real reason I believe most are choosing Aero over Y2K or even older aesthetics, anyways.
The Lilo and Stitch reboot made over $600 million worldwide. That is all.
 
Older zoomers knew. They barely got to know it before it was taken from them.
Emphasis on barely. The oldest zoomer would've been like 6 or 7, maybe 8 or 9 depending on how you count it, when everything started going downhill. I'd honestly barely count that, though I do find it reason enough to split zoomers into two separate generations. It baffles me how nobody's done that yet; the differences between old and new are like night and day, to the point where it's really unhelpful to refer to them all under one banner.
 
Emphasis on barely. The oldest zoomer would've been like 6 or 7, maybe 8 or 9 depending on how you count it, when everything started going downhill. I'd honestly barely count that, though I do find it reason enough to split zoomers into two separate generations. It baffles me how nobody's done that yet; the differences between old and new are like night and day, to the point where it's really unhelpful to refer to them all under one banner.
They consider 1996 to be a time anomaly. People use whether they remember 9/11 as a benchmark. Apparently if you do, you're a Millennial. If not, you're a Zoomer, even if you're the same age. There are Zillenials, but that bridges the two generations. For Zoomers, it's a tiny sliver that only accounts for the first few years.
 
And nobody aside from corpos and hack designers have praised Corporate Memphis since it was introduced in 2017, you're strawmaning. Show a normal person the above comparsion images and they'll choose Y2K Futurism / Frutiger Aero anyday.

in 10 years I'll come back to this thread and post Memphiswave while tossing my head back to the sky and laughing

anyway sorry for derailing your thread with my gay spergout. here's some content

from r/unixporn: Aero style xfce rice
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Frutiger Aero is a dumb reddit-tier term, there was never Frutiger Aero
from r/unixporn: Aero style xfce rice
Right here it belongs:
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Btw nothing ever stops soydevs from implementing the most inefficient, impractical, dumbest design imaginable. These fags are the lost case.
What can be even worse is when these fags start reimplementing UI of 2000s. They'll be doing that in the same retarted, inefficient, irrational way as they're doing design now.
Yet another abandoned 2000s-esque UI cobbled together by yet another loonix troon (RIP) but wide spreaded by Google pajeets? No, thanks. Material design is enough, Material design is already gay and kike-pilled. But who's gonna ask me...
Total Webdev Death
Total Designer Death
 
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Corporate Memphis/Alegria/Metro Flat always felt cheap. Minimalism is fine and dandy and all but holy hell did they over do it with the hyper flat stuff.

Shoot, people forget in the 2000’s we did have flat minimalism/flat look in art aesthetics. It’s odd, but Superflat was one of them.

Still I do miss the days when tech looked glossy, shiny and well… “Minty”. (I had no other way to describe the feeling.)
 
Clean and fresh? Tech looked like futuristic tech, it actually looked new.
Tech today looks impressive. It’s new, but it lacks the feeling that it was revolutionary. For the last 10 years, it feels like Apple has genuinely have been an net negative in tech designs and aesthetic.

It also doesn’t help companies like Tesla, Microsoft and Google following in their footsteps.
 
What was Apple thinking with their "liquid glass" redesign? I've seen a couple screenshots and it's a legibility nightmare. I hope webshits won't start adding comically slow and expensive transparency effects on web pages. There seem to be 3 major UI trends led by Google (Material, pure third world design), Apple (this one, if it lasts) and Microsoft (fluent.. whatever that is, lmao), and each one of them is absolute cancer. This one many people are associating with Aero (or worse, that two-word made up name in the title), there's a reason M$ didn't go full longhorn-retarded back then and it still applies today.

View attachment 7488620View attachment 7488621View attachment 7488627
Ever since iOS 7 I hated Apple's design direction because it's removing shit that I used to see things. This is going in reverse but with no aim, just hey remember gloss? Remember drop shadows? Remember, uh, I dunno, designs that weren't just light mode and dark mode? Somehow they wrapped around from blowing out all the colors into ugly pastels into no colors at all.

In their presentation it showed this monstrosity of stretching the time to fill the space on the lock screen:

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I was taught that vertical stretching text was a cardinal design sin so I don't know how they thought this looked good. 2000s design with solid direction it ain't.
 
Ever since iOS 7 I hated Apple's design direction because it's removing shit that I used to see things. This is going in reverse but with no aim, just hey remember gloss? Remember drop shadows? Remember, uh, I dunno, designs that weren't just light mode and dark mode? Somehow they wrapped around from blowing out all the colors into ugly pastels into no colors at all.

In their presentation it showed this monstrosity of stretching the time to fill the space on the lock screen:

View attachment 7506229

I was taught that vertical stretching text was a cardinal design sin so I don't know how they thought this looked good. 2000s design with solid direction it ain't.
Conspiracy theory time: I think they’re doing the liquid glass thing not because it looks good, its so it can force Google to do the same and by kickstarting a design trend that’s gonna hog up CPU and RAM, they can mess with Android.
 
Probably not totally on topic but there's just something about the bright/water/tropical aesthetic and early 3d renders around this time. Never used Aero most of the time on my shitboxes but Classic mode. I'll never forgive Microsoft for getting rid of that, but at least I have my Redmond themes on XFCE now.
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2000s futurism is a better term

(preservetube)
(preservetube)

4AM Breaks on YouTube has some of the best ambient d&b mixes

I would call it Corporate New Age since it's an extension of 70s New Age aesthetics and general utopian futurism, now just showcasing the new heckin futuristic 3D technology! and a more minimal presentation. To play with the New Age theme, you could say the extensive water motif denotes the coming of a new age (Y2K-Aquarius) - a rebirth from the primeval waters and a baptism into the Globo Homo sponsored New Age of Aquarius.

Some works i like


Visuals that fits the music
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