can someone explain whats the deal with pop dolls? they had them everywhere in the store. are they popular?
Same thing that always happens to companies like that.
Funko Pop Vinyls are cute, dopey looking, little action figures. The company got a few licenses and saw some early success - and expanded greatly into retail stores.
The main #1 problem is that while a single Funko Pop is kind of neat, it's unlikely that many people will want tens or hundreds of them. It's something that a normal person will buy or get as a gift and set on thier desk and never really think about again.
They instead decided to churn these things out by the thousands - basically printing any license they could get their hands on without really thinking about who might actually buy this shit. A lot of retail stores made decent money on them because of the inital rush and decent margin.
For example - There are a large amount of people who like Wonder Woman - and might get a Wonder Woman pop figure.
Problem #1 - There are roughly 10 to 20 different version of the Wonder Woman pop. There's no reason for 20 versions of the same thing. They aren't ALL going to sell.
Problem #2 - The "Wonder Woman" license isn't just Wonder Woman. Even if the "Wonder Woman" (all 20) are selling like hotcakes (they aren't) they made all kinds of dumb ones. You can get a Steve Trevor (her boyfriend-ish guy from the most recent movies) pop, or if that isn't obscure enough for you - you can get one of his assistant (who has even less screentime in the same movie). You can also get one of Patti Jenkins - who is only largely famous for writing and directing the Wonder Woman movie.
There are
tons of dumb pops that aren't going to sell. There's pops for basically every conceivable thing imaginable and no market for them. They take up huge amounts of shelf space in a lot of retail stores that are now essentially stuck with them.
My local gamestop, for example, probably has a good 10-15% of their retail space covered with these things that I would never actually buy. They've also got shirts taking up a bunch of space, as well as statutes, stuffed animals, and all kinds of other shit that really belongs in a Hot Topic and not a video game store. I would argue that a major problem that gamestop has is that only 60% of the store is dedicated to the product in question - with the other 40% being shitty slow (or not) moving merchandise.