Intel: Here are the power guidelines for our CPUs
MSI & ASUS: We will ignore these and not test our hardware
customers: wtf the chips act weird
MSI & ASUS: yes we are blowing past the specified power limits
Intel: Here are the power guidelines for our CPUs, in bold print, and with testing data to back them up
MSI & ASUS: wow intel you really fucked us over
Joking aside, there is in fact a lesson here - not only is RTFM a poor strategy for dealing with end users, it doesn't even work on your OEMs and business partners. There was enough safety factor in the chips prior to Totally Not Alder Lake Again that manufacturers could pretty much ignore the rated limits and push things to the edge. Now, the rated limits
are the edge. That caught manufacturers unawares. It might sound like I'm blaming the motherboard manufacturers, but I'm not really. You have to design products for how your customers actually behave, not for how you'd like them to behave. Intel knew a number of OEMs were going way past factory settings, and they should have made sure before launch that either the chips had enough slack in the design to do what they'd done in the past, or that their major hardware partners understood that this time around, no, you can't shove more juice through the silicon than what the spec sheet says.
TBH what I learned from all this is that don't buy an ULTRA MEGAGAMER X-10K motherboard. Buy a normal motherboard for normal people that is running the CPU to spec. And maybe avoid MSI completely,
because it looks like their Ryzen motherboards are shit, too.