- Joined
- Nov 15, 2021
I mean, if AMD was serious about marketshare, they would have pushed out RDNA4 in time for Christmas and Chinese New Year. They'd have taken a short-term loss to get rid of remaining RDNA3 before Q4 2024 and instead of everyone talking about Battlemage in December, we'd be talking about RDNA4.
I don't think AMD is actually serious about growing marketshare. They might think they are but it looks like they're aiming to do another RDNA3 where they launch their cards at a $100 discount to nvidia and then shrug their shoulders when no one buys them. And then by the time they cut prices, no one gives a shit anymore and they go back to talking about how they need to focus on growing marketshare.
It's all so tiresome.
I don't think it's that they're not serious about market share so much as it is that they made a huge miscalculation with their GPU roadmap 15 years ago that they are only recently realizing has screwed them. They haven't been genuine technology thought leaders in this space since the mid-00s, so all they really have is a commodity style "like NVIDIA but cheaper" offering.