I suspect making a TV ad is going to be the premise of an entire episode, one joke being that Alastor makes his own attempt upon request and is totally shit at it. Fuck, I was too slow and have already been called out while writing this.
Additionally, there sure are a lot of shots with Sir Pentious hanging out with everyone else rather than being a weird neighbor, so I wonder whether he's being fully inducted into the hotel staff or just temporarily helping with this advertising venture.
But yeah, it is most apparent to me that the trailer is pushing the dreadful-but-long-expected "Heaven is bad" narrative over Charlie's virtuous ambition for the hotel, surely cementing this by the end of the season. Charlie's part in the choir song in the trailer already effectively amounts to her proudly declaring "fuck Heaven".
View attachment 5563193