Good luck and I hope he does understand where you are coming from. It might be enough to get him to change a bit if confronted like that. We can both hope anyway.
The long story short is (long post inc.), it's a business we're both passionate for. He said he had a name (he does...), a logo, branding thought out, and some designs. He's also, supposedly, known in the local scene. All cool. I have the skills to make the shit a reality and the knowledge for manufacturing. Or at least enough to get it going; it's my profession.
Turns out, he does have a name, he has a "logo" which is basically chicken scratch, the branding is "you know, like this", no concepts for the branding he has yet to show me any designs claiming he wants to redo them because he can't draw, when I asked him if he was drawing orthographic views, he didn't know what it was and when I showed him you can just get blueprints for the fucking thing and draw on that (a complaint was that he wasn't drawing to scale etc...); his excuse was "I don't have a printer". Nigger, to make one of these things will cost several grand and not having a printer stopped you? You could go to the library, UPS, your fucking job, you can find printers on the god damned street.
He's a good crowd man and salesman; or at the very least he can act like a fool and people seem to eat it up. Even if he were to do nothing he could still be useful. But considering I have the time, money, and know how to do this; I'd prefer a partner who actually will back up his "this is my dream" nonsense.
I'll probably talk to him soon about this; I'm currently going the passive aggressive route per se, in giving him the supplies he needs and seeing if he does anything. He's out of a job right now so he has nothing but time. Fucking deliver something. Frankly, if all he wanted to do was be "part of it", be the sales guy, the guy who goes to shows etc, fuck yeah go for it. You're 30% owner, it's now using my name and branding.
I have a couple of businesses I'd like to start focusing on, and one of them is basically me yelling at fucking chinks to make shit vs this where it requires a lot of work.