Rick Genest, a model known for his head-to-toe tattoos who appeared in the music video for the 2011 Lady Gaga song “Born This Way,” has died. He was 32.
Dulcedo Management, his agency, confirmed his death
on its Facebook page on Thursday but did not say where he died, although Mr. Genest lived in Montreal. On her Twitter account, Lady Gaga said the cause of death was suicide, and that it was “beyond devastating.”
“We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it,” she added.
The suicide of friend Rick Genest, Zombie Boy is beyond devastating. We have to work harder to change the culture, bring Mental Health to the forefront and erase the stigma that we can’t talk about it. If you are suffering, call a friend or family today. We must save each other.
pic.twitter.com/THz6x5JlpB
— Lady Gaga (@ladygaga)
August 3, 2018
Mr. Genest, who was better known as Zombie Boy or Rico, was born on Aug. 7, 1985, in a small town in Quebec. He said that he grew up fascinated with freak shows and tattoos.
he wrote in the Irish Mirror in 2016. “I’ve always wanted to look different.”
In school, he said students found themselves neatly fitting into categories.
“Are you a jock, a nerd, a prep, a rapper, a metalhead?” he said in 2016
at a TEDx talk in Austria.
He said he became a goth, “the least favorite of the subcultures,” and that he was “bullied by most and befriended by few.”
When he was a teenager he was told he had a brain tumor and that he would need surgery that would leave him disfigured for life.
“I guess this spiralled me into becoming obsessed with the morbid and macabre,” he wrote in the Irish Mirror.
But after months of examinations and blood work, he was approached with another option that involved laser technology. He said that in 2000, he became the second person in North America to survive the procedure.
He then began getting tattoos; his first was of a skull and crossbones on his left shoulder. Then he had his face tattooed to resemble a skull. He decided to shave off his mohawk and had his head tattooed to resemble a brain. He later had a skeleton tattooed on his body.
“It was all coming together,” he said.
By this point he had run away from home after an argument with his mother. He cleaned windshields for money and squatted in buildings.
People began stopping him in the street to ask if he would pose for photos. In 2008, Bizarre magazine asked if he would do a photo shoot.
“When they printed the pictures, they used the name ‘Zombie Boy’ and that was that,” he said.
He then received requests to model in fashion shows, perform in freak shows and appear at tattoo conventions.
In 2011, the artist Lady Gaga approached him to participate in her music video for the song “Born This Way,” in which she wore makeup that resembled his tattoos.
That same year, he earned the Guinness World Record for “
most insects tattooed on the body,” at 176. He has also worked as a representative for L’Oréal’s Dermablend, a concealer that covers tattoos. He appeared in several movies, including “47 Ronin” (2013) with Keanu Reeves and he played in a band with Rob Zombie guitarist Mike Riggs.
Reflecting on his career, Mr. Genest wrote in the Irish Mirror that he was proud of achieving his boyhood dream of becoming “a freak.”
“And yes,” he wrote, “Please do stare, I like it.”