Business Introducing iPhone Pocket - Born out of a collaboration between ISSEY MIYAKE and Apple and retails from $149.95

1762904466357.png

ISSEY MIYAKE and Apple today unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14, it will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.

1762904493318.png

“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”

“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”

1762904524513.png

A Piece of Cloth​

Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and reinterpreted the everyday utility of the brand’s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.

Availability​

iPhone Pocket is a special-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.
  • Apple Canton Road, Hong Kong
  • Apple Ginza, Tokyo
  • Apple Jing’an, Shanghai
  • Apple Marché Saint-Germain, Paris
  • Apple Myeongdong, Seoul
  • Apple Orchard Road, Singapore
  • Apple Piazza Liberty, Milan
  • Apple Regent Street, London
  • Apple SoHo, New York City
  • Apple Xinyi A13, Taipei

https://www.apple.com/newsroom/2025...ket-a-beautiful-way-to-wear-and-carry-iphone/ (Archive)
 
Click to expand...
Otterly said:
3d knitting being touted as some kind of revolution is hilarious. Gnarled elderly fishermen have been knitting seamless ganseys for centuries. All the British knitting traditions eschew sewn seams, and knit ‘3d’ - in the round, with grafted joins where it’s unavoidable like 8 or so stitches under the armpit. Gloves etc are all hand knitted ‘3d.’
The ancient Egyptians had a technique for making socks (not technically knitting but it sure looks similar) in a ‘3d’ manner. That we’ve only just figured out how to make machines do it amuses me no end. Get with the with times, grandpa apple!
Click to expand...
Ok so 3d knitting isn't entirely a meme: https://www.horsepilot.com/en-ca/technologies/3d-knit

But it's still hilarious
 
neger psykolog said:
Hahahaha
Click to expand...
this marketing absolutely fucking one-shot gen X. you would go over to people's houses in a Mac Household and they would have an imac beautifully set up in their living room and the only reason anyone ever used it was to use itunes, either 'we aren't allowed to touch it because its so expensive' or 'you cant play games on it and its slow at browsing the internet'. meanwhile every poverty windows nigga with a shitty gateway prebuilt in the basement saw countless hours of runescape and doom
 
big pauper said:
meanwhile every poverty windows nigga with a shitty gateway prebuilt in the basement saw countless hours of runescape and doom
Click to expand...
Linuxstans are the new Mac users in that regard.
Forever felted by incompatibility issues and forced to run Windows VMs to play games, if it is at all possible.

And they are in every developers forum bitching about no Linux support.

I wonder how long it will take for someone to stream themselves fucking a fleshlight stuck in a Apple vagina sleeve.
 
So Apple has decided technological advancement is too hard and is deciding use their legacy to sell overpriced fashion accessories related to their products?

Do you need further proof that this is an insane mix of consumerism and a cult?
 
Looks very easy to rip off and run away with it. Perfect for modern cities!
 
I'd wear one of these if it was made out of leather and was carrying something in 9mm. Otherwise, hard no.
 
The knitted design clearly seems like a throwback to the ipod socks
images (53).jpeg
Thing Is the ipod socks where 30 bucks for 6 and actual made some since because the opening still let you have your headphones plugged in so you could listen on shuffle while protecting your ipod. It was still overpriced and silly but atleast when Steve Jobs called it a "revolutionary new product" he was actually joking unlike these pretentious retarded fucks.
The ipod socks work as a fun silly thing because people did protect shit by putting stuff in socks, who the fuck wears a sock as a man purse/sling.
 
Last edited:
419 said:
Get a Fairphone if you can.

At least here in Yurop (where the company itself is based), it's very reasonably priced, but I have heard that there was some trouble with that over in the US. Either way, for the money you spend on it, you get a phone that's not only expected to last you a long time, but encourages self-servicing and repair of your own since it's also modular.
Click to expand...
You have to get a Fairphone from Murena in the US. It comes with /e/ os which is completely degoogled. The fairphone 6 costs $899, but they don't even sell the spare parts which defeats the whole purpose of buying a semi modular phone. Unihertz looks lile cheap chinese aliexpress junk. The only real option i've seen with potential is Punkt using Apostrophy OS which is based on Graphene OS.
 
big pauper said:
this marketing absolutely fucking one-shot gen X. you would go over to people's houses in a Mac Household and they would have an imac beautifully set up in their living room and the only reason anyone ever used it was to use itunes, either 'we aren't allowed to touch it because its so expensive' or 'you cant play games on it and its slow at browsing the internet'. meanwhile every poverty windows nigga with a shitty gateway prebuilt in the basement saw countless hours of runescape and doom
Click to expand...
To this day many gen X and even older millenials appear to think photoshop only runs on macs. They think you need that particular computer to do graphic design. Total marketing victory.
 
dfkjvn4r782hgp.jpg
This will immediately be imitated by the Chinese with cheap materials making them affordable to everyone.
A sudden surge in NPCs carrying around their phones in "rob-me-goodie-bags" because they saw (Current Popular Nigress) with one.
Major rise in phone theft, obviously.
More stolen phones in the hands of immigrants and nogs, pushing societal enshittification.
More phones needin' be replayced after the surge in robberies, hiking up sales.
More phones means more NPCs making tiktoks about Nike Product, moving units, stimulating the ekonomie.
More phones in the wild means more spy vectors for Glowniggers.

This was the plan.
 
Last edited by a moderator:
triggersliver said:
You have to get a Fairphone from Murena in the US. It comes with /e/ os which is completely degoogled. The fairphone 6 costs $899, but they don't even sell the spare parts which defeats the whole purpose of buying a semi modular phone. Unihertz looks lile cheap chinese aliexpress junk. The only real option i've seen with potential is Punkt using Apostrophy OS which is based on Graphene OS.
Click to expand...
Ah, shit. That's gotta be frustrating, my bad then. Was really hoping people in the US wouldn't be shit outta luck altogether in terms of those options.
 
Gobermental Supervisor said:
Linuxstans are the new Mac users in that regard.
Click to expand...
I don't game much anymore, but almost every game I've tried in the last year has just worked with wine. Install wine, download cracked game torrent, hit .exe, and play. None of these were AAA abominations or anything, but gayming on lunix isn't like it was 20 or even 10 years ago.
 
>how do we generate free press
>I know, $700 a set of 4 wheels, you can just buy one even!
>How do we do that again
>How about a gay manpurse that's like $800 for iPhones?
>Why does this work everytime?
>Terry Davis was literally correct
 
You must log in or register to reply here.
Back
Top Bottom