Business Introducing iPhone Pocket - Born out of a collaboration between ISSEY MIYAKE and Apple and retails from $149.95

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ISSEY MIYAKE and Apple today unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14, it will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.

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“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”

“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”

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A Piece of Cloth​

Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and reinterpreted the everyday utility of the brand’s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.

Availability​

iPhone Pocket is a special-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.
  • Apple Canton Road, Hong Kong
  • Apple Ginza, Tokyo
  • Apple Jing’an, Shanghai
  • Apple Marché Saint-Germain, Paris
  • Apple Myeongdong, Seoul
  • Apple Orchard Road, Singapore
  • Apple Piazza Liberty, Milan
  • Apple Regent Street, London
  • Apple SoHo, New York City
  • Apple Xinyi A13, Taipei

https://www.apple.com/newsroom/2025...ket-a-beautiful-way-to-wear-and-carry-iphone/ (Archive)
 
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Judging from the headline, I was expecting some sort of lower tech version of the iPhone, similar to the iPod Shuffle.

No, it's an actual pocket.
 
I thought this was an actual Apple device.

Fuck you, and fuck this Apple pocket piece of bullshit that will be immediately knocked off for $20 or less.
 
Corbax said:
Judging from the headline, I was expecting some sort of lower tech version of the iPhone, similar to the iPod Shuffle.
Click to expand...
A real Apple product unfortunately wouldn't be this cheap and that's saying something considering the iPhone Pocket is some overpriced cloth and a zipper.
 
I guess nobody at Apple has heard of a pocket or a purse.
 
I also thought this was some sort of cheap phone and while I was reading, I thought and hoped this was the Onion or the Bee...
 
Likewise I thought this would be for a cheaper, simpler and more reasonably priced (and sized, they're all too big now) phone.

Boy was I wrong.

I wish the greatest of hardships upon anyone who buys this.

Like this is the stupidest thing i've seen for a while.
 
No one tell Apple users you can buy a pair of jeans for $30. Hell, they even come with multiple pockets!
 
Oh boy, I hope I get to celebrate christmas with my Apple-loving niggercattle BIL. He's the exact type to buy bullshit like this if it's designer expensive enough.
 
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