Business Introducing iPhone Pocket - Born out of a collaboration between ISSEY MIYAKE and Apple and retails from $149.95

ISSEY MIYAKE and Apple today unveiled iPhone Pocket. Inspired by the concept of “a piece of cloth,” its singular 3D-knitted construction is designed to fit any iPhone as well as all pocketable items. Beginning Friday, November 14, it will be available at select Apple Store locations and on apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S.

iPhone Pocket features a ribbed open structure with the qualities of the original pleats by ISSEY MIYAKE. Born from the idea of creating an additional pocket, its understated design fully encloses iPhone, expanding to fit more of a user’s everyday items. When stretched, the open textile subtly reveals its contents and allows users to peek at their iPhone display. iPhone Pocket can be worn in a variety of ways — handheld, tied onto bags, or worn directly on the body. Featuring a playful color palette, the short strap design is available in eight colors, and the long strap design in three colors.



“The design of iPhone Pocket speaks to the bond between iPhone and its user, while keeping in mind that an Apple product is designed to be universal in aesthetic and versatile in use,” shared Yoshiyuki Miyamae, design director of MIYAKE DESIGN STUDIO. “iPhone Pocket explores the concept of ‘the joy of wearing iPhone in your own way.’ The simplicity of its design echoes what we practice at ISSEY MIYAKE — the idea of leaving things less defined to allow for possibilities and personal interpretation.”

“Apple and ISSEY MIYAKE share a design approach that celebrates craftsmanship, simplicity, and delight,” said Molly Anderson, Apple’s vice president of Industrial Design. “This clever extra pocket exemplifies those ideas and is a natural accompaniment to our products. The color palette of iPhone Pocket was intentionally designed to mix and match with all our iPhone models and colors — allowing users to create their own personalized combination. Its recognizable silhouette offers a beautiful new way to carry your iPhone, AirPods, and favorite everyday items.”

A Piece of Cloth​

Crafted in Japan, iPhone Pocket features a singular 3D-knitted construction that is the result of research and development carried out at ISSEY MIYAKE. The design drew inspiration from the concept of “a piece of cloth” and reinterpreted the everyday utility of the brand’s iconic pleated clothing. The development and design of iPhone Pocket unfolded in close collaboration with the Apple Design Studio, which provided insight into design and production throughout.

Availability​

iPhone Pocket is a special-edition release. The short strap design is available in lemon, mandarin, purple, pink, peacock, sapphire, cinnamon, and black; the long strap design is available in sapphire, cinnamon, and black. iPhone Pocket in the short strap design retails at $149.95 (U.S.), and the long strap design at $229.95 (U.S.).
Customers can purchase iPhone Pocket beginning Friday, November 14, at select Apple Store locations and apple.com in France, Greater China, Italy, Japan, Singapore, South Korea, the UK, and the U.S. Just in time for the holidays, Apple Specialists in stores and online can help customers mix and match different lengths and colors with their iPhone, style iPhone Pocket, and purchase their new favorite accessory.

• Apple Canton Road, Hong Kong
• Apple Ginza, Tokyo
• Apple Jing’an, Shanghai
• Apple Marché Saint-Germain, Paris
• Apple Myeongdong, Seoul
• Apple Orchard Road, Singapore
• Apple Piazza Liberty, Milan
• Apple Regent Street, London
• Apple SoHo, New York City
• Apple Xinyi A13, Taipei

https://www.apple.com/newsroom/2025...ket-a-beautiful-way-to-wear-and-carry-iphone/ (Archive)

 

[lvl8]

The iPhone ACKet?

 

[frozen_runner]

No one tell Apple users you can buy a pair of jeans for $30. Hell, they even come with multiple pockets!

Sure, you could do that. .. but would they be iJeans?

 

[Prokhor Zakharov]

So, it's a big sock with a slit in it. Ok.

I can't believe I actually live in this timeline.

 

[Weeby Catto]

More dumb than a little purse is this term "3D knitted". As opposed to what?

Relax, they haven't added "AI powered" to justify the price.

 

[Agent Abe Caprine]

What could've possibly possessed you to analogize an iPhone Pocket with the Gameboy Micro rather than the Gameboy Pocket?

Those old ads with mice made quite an impact.

Spoiler: Probably should spoiler even if the FCC was cool with it

 

[neger psykolog]

It sold out already!
iNiggers never fail at slurping Steve Jobs' manky cock

 

[JoseRaulChupacabra]

To this day many gen X and even older millenials appear to think photoshop only runs on macs. They think you need that particular computer to do graphic design. Total marketing victory.

Oh, even worse. I still remember the times I lent my PC to a mac user cause their aluminum box broke down. Without fail, every single one of them was like - WOAAAAAH THIS SHIT IS FAST. THIS USED TO TAKE HOURS ON MY MAC. Following year, they buy a new mac for the cycle to repeat again.

This was before Arm macs so I guess that situation improved.

 

[Tasty Tatty]

>A fucking sling for your iPhone

I guess if I find an Apple Store employee I can use one of these as a sling to hurl a rock at their head.

They deserve a Nokia.

 

[Sugriva]

I'm beating the shit out of any "man" I see wearing one of these. This is your warning.

 

[obsdj]

So, it's a big sock with a slit in it. Ok.

Lifehack: If you get a runner in your pantyhose, don't throw them away -- tie them over your shoulder like a baldrick and cut a slit in one of the legs for your iPhone! Reuse, Recycle, Retarded!

 

[Dysnomia]

Judging from the headline, I was expecting some sort of lower tech version of the iPhone, similar to the iPod Shuffle.

No, it's an actual pocket.

I was disappoint.

A Piece of Cloth

Exactly. $149 for a piece of cloth. You could easily make one yourself or buy a small, cheap bag. It's not even cute or cool looking. And judging by the awkward, squared off top I'm guessing the prototype was a sock. Some iphag cut up a winter knee high and a stupid idea was born.

They've actually just reinvented the pocket in its 17th century guise
View attachment 8156908

I remember learning about this from the American Girl catalog. Some of the historical dolls had dresses with these included because they lived in pre-built in pocket times. This designer is up their own ass. Inspired by a piece of cloth? Yeah they invented the wheel here. It's gonna revolutionize life as we know it.

 

[CyberAutist111]

With similar money, You can get a Xiaomi Redmi 14C, Samsung Galaxy A15, or a Motorola G Play.

And that's if you get the short sock. Apple consumers are paying as much for a sock as a value Android phone.

 

[Would]

I thought that putting your expensive possession you carry in around in bright, eye-catching colors will attract every urban youth/gypsy/hobo/miscreant in a three-mile radius.

Playing Devil's advocate, this was designed by a zipperhead; their societies are insanely high trust. I suspect the Jap who made it didn't even consider gypsies and niggers stealing your stuff, nor that Apple even reminded him about this hate fact.

 

[DickMain]

It doesn't look particularly secure judging by the images. Seems like a easy way to get your phone stolen.

"Aw, darn, sure sucks your iSlop got stolen and or broken in our gay manpurse. You did get the iNsure plan in case of that, right? No? Aw, darn, looks like you'll need the new one!"