This was never meant to be a franchise; just a small budget love letter to old action movies.
The first one is simplistic, but charming. It's story was one and done.
The second one was ok. The action is good but the signs this was going to be milked were already there.
I hate the third one; it finally broke into the mainstream and ruined everything the first one was. It's plothole'd to hell and boring. Literally nothing happens. Wick ends up in the exact same predicament as the end of 2, just with different opposition. There is no story anymore, and the love letter has been shat on with Fortnite tie-ins.
Instead of making more sequels parading Keanu's geriatric body around, why not just make more neo-noir action films instead?
This generation could do with more Hard Boiled, Dirty Harry (1), and A Better Tomorrow-like films, or games in the vein as Max Payne.
What a nice way to say "they'll keep happening as long as they make money" which is every hollywood franchise ever since the 50s.
I bet a lot of the fans of the 2014 original are not the same ones today.