I'm sure of it now, he's simply going out of his way to be an asshole online, and thus be dismissed as an attention-seeking clown by the majority of people and most importantly news outlets, who will stop publishing stories about him soon at this rate, as viewers and editors both 'realize' they've been had.
And then Jonny gets to go back to his low-profile life, and either never stick his head above the waterline again, or more likely still try to use his new much wider recognition to either re-launch his website (which will fail) or get back to fraudulently suing businesses for rent money until he's tagged as a vexatious litigant.
In the end, he'll still be tampon-worshipping kiddie-desiring racist scum.