2 schools of thought on this one:
HR isn't googling its applicants or vetting them in the least bit.
OR...
Pure Marketing genius, hire local freak of nature for minumum wage, people come in to point and laugh and take pics behind his back and then they figure "well, looks like Skyy vodka 1 liter is on sale, might as well grab one while I'm here", meanwhile the troon support squad shops there for their weekly Chardonnay supply and collect ass-pats for supporting a troon hiring local biz. The jew in me thinks this is a marketing power play.