The only person I personally know that uses American cheese is my 80 year old grandmother who only uses it to make grilled cheese sandwiches.
Power level: Cheeses I have bought in the past 3 months from Food Lion:
Gouda, Brie, Swiss, White Cheddar, several goat cheeses, Feta, Provolone, Mosserella (Fresh), Colby, cream cheese and Asiago.
Maybe these are not as premium as their Euro versions, but I have no way of verifying that.
Is Euros dunking on Americans for cheese the equivalent of "wytepeepo don't season dey food?"