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I already got a kiwi+pepe mascot drawn out for all of us to piss off Matt, and it’s my first ever rare pepe I’ve drawn, hope I did good.
Ben Garrison too, he got memed into becoming Zyklon Ben and for a while he threw internet tantrums about trolls editing his comics, only leading to him getting memed on more and more. Eventually he found 8chan (leading to the hotwheels fanart pic) and not long after went from throwing internet tantrums to rolling with that crowd and his popularity increased outside of /pol/.Riding the meme train is a strategy that objectively works. The guy who drew the original comic where the "total happiness in the world increased" meme spawned from ignored the inevitable politicized versions of it (whether or not he was against their views) and went along with it. Even people who disliked his comic commended him for owning up to it. Now his comic has spiked a little baby spike in popularity, according to Google Trends at least, and the comic itself at least has some marginal amount of relevancy compared to the meme it spawned.
Conversely you could take the Sarah Anderson approach, whose webcomic was hijacked and politicized to hell and back, and you can just throw a huge temper tanty about it just as Matt Furie did. Whoops, now you draw attention to yourself, people dislike you, the edits of your webcomic increase in frequency and are more popular than the webcomic itself, yet your dedicated supporting fanbase remains unchanged or even shrinks because of it.
Oh, and have something special from me: View attachment 336010
Doesn't he know that by saying this to begin with, it's only going to make the problem worse? Seriously, what a sped.Furie wants one thing to be clear: Pepe the Frog does not belong to the alt-right. As this action shows, Furie will aggressively enforce his intellectual property, using legal action if necessary, to end the misappropriation of Pepe the Frog in any way that espouses racism, white supremacy, Islamophobia, anti-Semitism, Nazism, or any other form of hate.
Ah good ol Zyklon Ben. Brings me back to playing the Moonman Doom mod. I mean, the only real way for it to get better most of the time is to roll with it and go with the joke, fighting against it only makes it worse.Ben Garrison too, he got memed into becoming Zyklon Ben and for a while he threw internet tantrums about trolls editing his comics, only leading to him getting memed on more and more. Eventually he found 8chan (leading to the hotwheels fanart pic) and not long after went from throwing internet tantrums to rolling with that crowd and his popularity increased outside of /pol/.
It's a good point that his Pepe isn't our Pepe. It might not hold up as a legal argument but I think there's a point to be made that meme Pepe is a different depiction entirely from Boy's Club Pepe.Dude needs to let it go, he doesn't draw Pepe like the memes

They lost the case as the roundel had been used on everything since the 1960s and the RAF had never bothered to enforce the copyright during that time despite it being a registered trade mark.
It's a good point that his Pepe isn't our Pepe. It might not hold up as a legal argument but I think there's a point to be made that meme Pepe is a different depiction entirely from Boy's Club Pepe.

Way to go, Matt for making this all possible.Yes, there’s a lot to be said for passively fighting against it in these cases. I think it says more about the person and the legitimacy of their political view. If you really cared about the politics, maybe you wouldn’t act like an embarrassment?Well, Pepe was a meme in general (offensive and otherwise) years before Trump came along, and I'm not aware Mr Furie was complaining then. I actually have some sympathy for an artist who has their work kidnapped for meme purposes, especially if they hate the message behind the memes, but it's more or less impossible to prevent. Even huge corporations like Disney can't do that.
The only sensible responses are to carry on using the character, make it clear you don't approve of the memes and hope privately that no publicity is bad publicity or you stop using it and tell everyone how the mean nerds ruined it forever. You can't really do both, especially if you make a huge fuss about it.