In November 2020, Beyond Meat announced sales had only grown by 2% year-on-year compared to an expected increase of 40% due to the impact of COVID-19 on foodservice sales. Beyond Meat shifted its focus to grocery, convenience stores, and other forms of distribution during the COVID-19 pandemic. By September 2022, the stock price had fallen to an all-time low, that was 93 % lower than the all-time high set in July 2019 and 74 % lower than at the start of 2022. In October 2022, the company announced a 19 % workforce reduction, or approximately 200 employees, due to revenue declines.