This is perfect with the
cult thread.
A bit late, but regarding the number of women in MLMs, and:
I mean, I didn't want to say it but...
Also, I've noticed - from my experience - that they tend to be very conspicuously Christian. Like before even getting involved, they attribute literally every single event in their lives to God.
I've touched on it in the cults thread a little in my rambling post; it's a very interesting topic for me. It isn't unheard of for MLMs base their foundations on religious values for the sole purpose of marketing and manipulation with a side of Biblical justification.
MLMs that target stay-at-home-moms or wannabe SAHMs are BIG on that Christian stuff. They build their trust with these women because they're more likely to have stronger family and friend connections to shill to. They count on roping in women who want to be around more for their kids and help out financially, or at least fulfill what they may see as their Biblical Duty w/o having to work long hours outside of the home. Religion isn't required but it's better to have that around for the sake connecting.
We personally
see more MLMs that have more women involved because these just so happen to be the ones designed to be outright social and presented to the public or even just a circle of friends. They look a little more like a quirky small business despite being much larger than that; as you know, they get told they're becoming a business owner this way. This is probably why I keep seeing them pop up in craft shows(???) and small business fairs despite them just being shitty excuses for franchises, if that. I will say that it was funny and painfully sad to see three Scentsy reps packed in on the same floor giving one another catty looks. #bossbabe
MLMs men seem drawn to are ones that tend to fall under insurance, finance, or even door-to-door sales. Really, anything with higher commissions per sale, I tend to see more men involved in. Primerica has a weird Christian thing going. The Kirby Vacuum people? The local crowd, including the regional director, had more of a hookers and blackjack thing going so I have to wonder. The finance market is a rabbit hole in itself and can get illegal pretty quick. I think they swap out Christianity with promises of sportscars in Fiji with no boss to rule over you and your new Rolex while you use your laptop on the beach.
I also think a lot of these rackets target women is because there's a lower risk factor. To explain:
While men would be more likely to pay more up front to get started on an MLM, the things that may draw them are either very volatile or require certain licenses to really go further (which may deter a new salesperson since they're the ones who'd have to pay for it) and the product they may be selling isn't low cost (to put it into perspective, some of the Kirby vacuums are $2k).
By comparison, bunches of women buying "sales" kits for $300 and hustling to their circle of friends who spread the word that they're selling an item that has multiple pricing options? And a consumable that they may have to get more of? That happening repeatedly across a country adds up VERY fast for the person up top who doesn't have to worry about large scale liabilities inevitably biting them. No licenses, no high entry fees, and no borderline illegal things (except for the weird medical claims the essential oil MLMs try to make). Because of the low entry fee, they have the advantage of having enough numbers of people to fight any dissidents as well as get a lot of free social media and word-of-mouth PR. All of it either totally legal or at least light enough on the grey market not to set them off and shut them down.