Worked shoots
Worked-shoot is the term for any occurrence that is scripted by the creative team to come off as unscripted and therefore appear as though it were a real-life happening but is, in fact, still part of the show. This can be seen as an example of the writers breaking the fourth wall and attempting to court the fans who are interested in shoots (i.e., events outside the traditional in-ring wrestling matchups). Notable characteristics of a worked-shoot include the mentioning of terms and information generally known only to industry insiders and "smart" fans. This community of "smart" pro-wrestling fans are sometimes referred to as "smarks".
A major example of a worked shoot occurred on June 27, 2011 episode of Raw, where CM Punk delivered a promo popularly known as a "pipebomb" promo. In it, Punk aired his grievances with WWE at the time and announced he would leave the promotion three weeks after his promo with the WWE Championship (Punk would sign a new contract during the time period); the promo was not cut-off until Punk attempted to mention bullying issues within the company. In order to provide an air of legitimacy, Punk received a kayfabe suspension from the company following the promo.[5]